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Pladis Global

Website
Telephone
03300 945 553
Location
Hays End Road
UB4 8EE
GB

The pladis story began when the families of McVitie’s, GODIVA and Ulker each started making the sweet and savoury treats they would later become famous for. The founders of these companies shared a secret; they knew how to create products that people loved. And this grew their brands into icons with large portfolios of sweet and savoury treats.

In 2016, Yildiz Holding embarked on a remarkable journey to transform its consumer food businesses and created a new global industry leader combining the businesses of Ulker and United Biscuits: and so pladis was born, combining hundreds of years family brand heritage. Named after the ‘Pleiades’ constellation, a group of stars visible from anywhere on earth, pladis retains the values and beliefs of the entrepreneurs that created its brands; honesty, integrity, passion.

As pladis we set out each and every day to promise happiness to the world with every bite.

“Happiness starts with each and every one of us – whether producing, selling marketing, communicating, etc. If we are happy, it’s easier to make our customers happy”

Murat Ulker, Chairman, pladis

We promise happiness to the world with every bite.

This simple, yet unswerving, ambition is behind every product we create and every sale we make.

It’s in our DNA – spreading happiness is at the heart of our shared heritage and behind the success of each of our founding families’ iconic brands.

There’s a great story behind each one.

Take the Ulker brothers, who realised as World War II was ending that children had forgotten (or never tasted) the flavour of sweet, delicious biscuits. They started baking in a small atelier in Istanbul, transforming their dream of creating happy moments for people into reality.

At heart, we are a family business, and we retain the honesty, integrity and trust instilled in our brands by their pioneering founders through our traits and behaviours

We also retain the entrepreneurial spirit of our founders and use it to inspire our start-up culture. Each of us is challenged to act like we own our business and choose what’s right for consumers, every single day.

 

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