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Marketing Executive Apprenticeship

Employer
Specialist Vehicle Rental
Location
Kudhail House, 238 Birmingham road, Great Barr, West Midlands, B43 7AH
Salary
£20,100.00 annually
Closing date
23 Jul 2022

View more

Specialism
Marketing
Sector
Advertising, Media & PR
Role Type
Apprenticeship, Higher
Start Date
August
Duration
Permanent
What will the apprentice be doing?

We have a digital platform that specialises in advertising wheelchair adapted or converted vehicles for sale. An "Auto Trader" like platform but for the disabled purchaser.
We have commissioned a new website build and once this is live very soon, we see this having great potential to create a monthly revenue income by way of attracting motor traders that sell these types of vehicles to advertise on our platform as well as the general public.

We see this having great potential to scale up with further add on's such as wheelchair accessible minibuses and well as promoting "hire" on the platform to name a couple.
We would like to bring a person on to our team that
  • can head and drive this forward
  • as well as manage SEO
  • increase SEO across all of our other websites.


What training will the apprentice take and what qualification will the apprentice get at the end?

Learners will receive a L4 Apprenticeship in Marketing Executive.

Module 1

• Marketing Concepts and Theories (Month 2)

• Marketing Planning & Campaigns (Month 3)

Learners will complete assignments in:

• Marketing Plans and Strategies

Module 2

• Business & Commercial Understanding (Month 4)

• Brand reputation (Month 5) Learners will complete assignments in:

• Business Understanding and Summary

• Brand Guidelines

Module 3

Market Research and Evaluation (Month 6)

Learners will complete assignments in:

• Market Research

Module 4

Learners will attend classroom sessions for the knowledge modules:

• Product Development and Service Portfolios (Month 7)

• Communication Channels (Month 8)

Learners will complete assignments in:

• Product Development

• Content and Communication Plans

Module 5

Learners will attend a masterclass in GAIQ and Analytics (Month 9)

Learners will complete assignments in:

• Campaign Reporting

Module 6

Learners will attend classroom sessions for the knowledge modules:

• Project Showcase Preparation (Month 10) Learners will also present a 350-word project plan on CIM Template for submission to Gateway.

What is the expected career progression after this apprenticeship?
This is an exciting time to join our company as we have just been awarded a contract to supply products to the Commonwealth Games. We are a small company that sit under an umbrella of companies, and this is a great opportunity to grow our social media presence across our Group portfolio.

.

Requirements and prospects

Desired skills and personal qualities

Attention to detail, Problem solving skills, Presentation skills, Creative

Qualifications

Other Basic Maths (Grade C) Desired
Other Standard English (Grade C) Desired

Things to consider

Free on site parking is available. Holiday entitlement to be confirmed at offer stage.

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