This job has expired

Marketing Executive Apprentice for Events & Entertainment

£7,503.60 annually
Closing date
16 Oct 2022

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Advertising, Media & PR
Role Type
Apprenticeship, Higher
Start Date
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What will the apprentice be doing?

External marketing:
• Instagram account management
• Youtube account management
• Website content creation
• Online profiles creation and management
• Adword campaign creation and management
• New opportunities and supplier sourcing
• Promotional campaigns creation and testing

Internal marketing:
• Newsletter design and sendout
• Client list management
• Enquiry management and response

What training will the apprentice take and what qualification will the apprentice get at the end?

Level 4 Marketing executive standard.

What does it cover?
• Marketing concepts and theories
• Planning campaigns
• Digital marketing techniques
• Skills and behaviours

How does it work?
• 6 hours per day 10am-4pm (flexible)
• Mon-Thu (flexible) work from company office located in Downe Village, Orpington
• Fridays online study at Apprentice's home
• Blended learning, with online study materials combined with monthly one-to-one Skype tutorials, webinars and peer interaction

What do I get?
An apprenticeship qualification and professional body recognition that meets the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).

The Curriculum:

Section 1 - Marketing concepts & theories
1. The role and scope of marketing and market orientation
2. Marketing planning
3. Brands and corporate reputation
4. Stakeholder and Customer Relationship Management (CRM)
5. Customer Behaviour
6. The marketing environment and audit
7. Marketing information & research
8. The marketing mix (7Ps)
9. Applying the marketing mix

Section 2 - Planning campaigns
1. Campaign planning
2. Internal and external situational analysis
3. Developing a successful campaign
4. Implementing a successful campaign
5. Monitoring a marketing campaign
6. Post campaign evaluation

Section 3 - Digital marketing techniques
1. Digital marketing tools and techniques
2. Applications of digital marketing
3. Integrating digital and traditional marketing
4. Enhancing stakeholder engagement
5. A digital marketing plan
6. Digital marketing analysis

Section 3 - Marketing skills and behaviours
• Project and time management
• Budgets
• Communication and interpersonal skills
• Presentational skills
• Stakeholder engagement
• Campaign co-ordination
• Evaluation & analysis
• Agility and flexibility
• Creative thinking
• Resilience & continuous improvement
• Professionalism and emotional intelligence

End Point Assessment:
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA), which includes a:
• multiple choice test
• project report
• presentation on the report
• Q&A on the report
• discussion on any aspect of the apprenticeship

What is the expected career progression after this apprenticeship?

• Advancement within existing marketing role
• Advancement into other roles within the company
• Advancement into an additional apprenticeships
• Advancement into a permanent role within the company

Requirements and prospects

Desired skills and personal qualities

Communication skills, Attention to detail, Organisation skills, Customer care skills, Problem solving skills, Administrative skills, Analytical skills, Logical, Team working, Creative, Initiative, Non judgemental, Patience, Creative writing, Social media, Design aesthetics, Management skills


A Level or equivalent English (Grade A) Desired
A Level or equivalent Maths (Grade A) Desired
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