Marketing Executive Apprenticeship

What will the apprentice be doing?

General day to day duties will include but are not limited to:

• Working within CFG's marketing team, and alongside the communications and events teams to develop planned marketing materials
• Ensure that effective communication channels and relationships within the organisation are maintained.
• Ensure that CFG is making the most of its marketing opportunities across different channels with the marketing team
• Promote the CFG brand and help build and safeguard its reputation externally, and promote the value of consistent, accurate and engaging communications internally.

Events marketing and evaluation will include but is not limited to:

• Help to deliver planned marketing activities, liaising with external suppliers, partner organisations, CFG charity and corporate members, CFG's special interest groups, event speakers and other infrastructure charities.
• Help gather data to evaluate marketing activity for each event, producing regular summary reports for the Events team to feed into the evaluation of each event and to inform future planning.
• Digital marketing
• Compile accurate website content for each event, working with the Events team to ensure that all fields are correct, and that copy is optimised for conversion.
• Support targeted email marketing campaigns to promote events. This will involve checking that data is accurate; drafting copy; sourcing images; checking links and working with CFG's marketing team and the events team to schedule emails.
• Collaborate with the? to plan and deliver effective social media campaigns for events before, during and after each event.
• Assist in briefing and managing external designers to create visual assets and lock-ups to promote key events and training.
• Copywriting and editorial
• Assist with writing short and long-form marketing copy for promoting events that can be used across all of CFG's online and offline marketing channels.
• As part of the marketing team, work with event speakers and corporate members to generate compelling content to promote events, including previews, case studies and testimonials.

Marketing collateral will include but is not limited to:

• Working with our design agency, help to develop briefs and manage the production of online and offline marketing collateral to promote events and training.
• Help to co-ordinate campaign initiatives to promote events, working with suppliers to make sure that fulfilment is on time, in budget and of high quality.
• Assist with co-ordinating photography and filming of CFG's flagship events where required.

Additional responsibilities will include but are not limited to:

• Attend internal and external events and meetings as a representative of CFG
• Be familiar with data protection issues relating to online and offline communication and keep up to date with guidance and best practice.
• Be a brand guardian - ensure that CFG's verbal and visual identities are consistently applied in all external communications across the organisation.
• Ensure that member experience, quality assurance, professionalism, CFG's reputation and value for money are at the heart of everything that the team does.

What training will the apprentice take and what qualification will the apprentice get at the end?

Standard - https://www.instituteforapprenticeships.org/apprenticeship-standards/marketing-executive

Assessment Plan - https://www.instituteforapprenticeships.org/media/1774/st0596-marketing-executive_l4_ap_for-publication-270418.pdf

How Ginger Nut Deliver

Our training delivery is based on a remote, flexible, blended model of one-to-one sessions every 4 weeks, group sessions, webinars, online courses, video, and additional support as required. This means that our learners have the guidance they need as well as the flexibility to learn around the requirements of their jobs at their workplaces. We find that this approach reduces disruption for the learners and their line managers giving everyone the best chance of benefitting from the training and completing the course.

Upon successful completion of the apprenticeship, you will gain a 'Marketing Executive Level 4' qualification which is recognised nationally.

The course teaches learners to create and deliver marketing plans with a focus on creativity, understanding and excellent project management. To support their study, all learners are given access to LinkedIn Learning, including bespoke channels designed to support their apprenticeship and Perlego, which includes full searchable access to hundreds of thousands of textbooks to support study.

The initial focus of the course is around the knowledge areas that will be needed to complete the Knowledge Test at EPA. Once these have been completed the learner will take a mock test to ensure that they understand these core areas and then focus moves more onto the skills and behaviours related to successful campaign planning, delivery and evaluation.

In months 1-9, the areas covered will be:

• The fundamentals of marketing theory that support the marketing process including the extended marketing mix, 7P'S: Product, Price, Place, Promotion, Physical environment, Process, People, product development, and segmentation
• The concepts of brand positioning and management and implementing process to support corporate reputation
• The principles of stakeholder management and CRM
• How marketing contributes to achieving wider business objectives
• CRM system presentations. The target audience's decision making process and how that can influence marketing activities.
• The sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.
• The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources and when to use quantitative and qualitative methods
• Basic principles of product development and product/service portfolios. The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution
• The features and benefits of different marketing communications channels and media (both digital and offline) and when and how to apply these

Once this has been completed the focus moves towards putting the skills and behaviours into practice through mini projects. These include:

• Planning and delivering tactical campaigns
• Communications - project briefs, presentations and stakeholder management and communication
• Using data and technology to support delivery and deliver outcomes

What is the expected career progression after this apprenticeship?

At the end of the apprenticeship you may have the possibility of being taken on as a permanent full-time employee at CFG.

Requirements and prospects

Desired skills and personal qualities

Communication skills, Attention to detail, Organisation skills, Problem solving skills, Team working, Creative, Time Management, Copywriting Skills, Principles of Marketing, Motivated

Qualifications

GCSE or equivalent English and Maths (Grade C/4 or above) Desired

Things to consider

Please note that attending our flagship events will be required for this role, as well as work outside core hours occasionally as part of our events programme. This role can be hybrid/remote working Benefits of working at CFG 25 days' annual leave per year in addition to bank holidays, increasing to 28 days after three years of continuous service (pro-rata if part-time). An extra three days' leave for the office Christmas closure. Wellbeing week closures - one in January and one in the summer. Time off for personal health appointments. Hybrid and remote flexible working options. Four paid volunteering days every year. A generous flexitime policy that allows employees to create a good work-life balance. Access to eye care vouchers and contribution to the cost of new glasses. Access to our mental wellbeing platform, Plumm. Enhanced sick pay, as well as enhanced parental and adoption leave policies Continuing personal development - learning and development opportunities both individually and organisation wide, such as a mentor/coach, training courses and conferences. Auto enrolment to the Personal Pension Plan where CFG will contribute twice your contribution to the scheme up to 10%. Access to a season ticket loan or bicycle purchase loan to help ease the cost of travel (subject to completion of probation period) as well as interest-free employee loans.