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PR & Communications Apprentice

£9,379.50 annually
Closing date
31 Mar 2023

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Role Type
Apprenticeship, Higher
Start Date
What will the apprentice be doing?

PR activities:

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.
  • Writing: Writing for business communications, communicating effectively with PR clients, writing for the media (including articles, news releases, blogs, and case studies)
  • Social media: Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison: Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e., journalists), creating media lists, monitoring press clippings, and sending/receiving press selection products
  • Deliver PR campaigns: Supporting the team in creating new campaigns
  • Evaluate PR campaigns: Monitoring and evaluating the effectiveness and impact of PR campaigns
  • Research & data analysis: Conducting and reporting research for the team and/or clients
  • Presentation: Planning and delivering presentations internally & externally
  • Events: Supporting with planning, organising and co-coordinating events
  • Budgets: mentoring on the delivery and costing of PR campaigns

Workload management:
  • Time management: Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date
  • Meetings: Arranging internal and external meetings
    Career development: Taking responsibility for personal learning and professional development

Working with people:
  • Professional relationships: Developing professional relationships with colleagues, stakeholders and teams. Ensuring supervisors and coaches are aware of work-in-progress and any issues
  • Networking: Building a professional network of other PR professionals

What training will the apprentice take and what qualification will the apprentice get at the end?
  • You will develop a wide understanding of Public Relations and the impact it has on businesses
  • As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, which is a nationally recognised qualification route with a Diploma
  • This will involve "on the job" training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning and creating a portfolio of evidence
  • Functional Skills in maths and English if required
  • The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard
  • The apprentice must follow company and training provider procedures at all times

What is the expected career progression after this apprenticeship?

The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within Sharp Relations may be available on completion.

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Problem solving skills, Analytical skills, Team working, Creative, Initiative, Genuine interest in PR, A proactive 'self-starter', Interest in current affairs, Social media, Motivated and committed, Flexible and willing to learn, Strong interest in the media


GCSE or equivalent English Language and/or Literature (Grade 9-4 (A*- C)) Essential
GCSE or equivalent Maths (Grade 9-4 (A*- C)) Desired
A Level or equivalent English, Creative subjects, and/or Humanities (Grade Grade C and above) Desired

Things to consider

You may be required to work flexible hours to meet the needs of clients.

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