Marketing Executive Apprenticeship

What will the apprentice be doing?

• With support, develop the fundraising function for the Trust's charity, including the day-to-day support of staff and volunteers
• With support, develop and implement an overall fundraising strategy for the charity, maximising donations, legacies and gifts to support the charity in achieving its objectives
• Build and maintain positive relationships with external donors, including patients, relative's corporate and charitable organisations
• Identifying high net worth individuals and potential major donors, matching them with projects services and initiatives that they may be interested in supporting
• Build and maintain positive relationships with staff, both individually and within teams, to identify projects to support and also encourage and support fundraising activities for the charity
• Ensure that all fundraising activities undertaken on Trust premises or to support the Trust charity are co-ordinated and planned in-line with the organisation's policies and procedures, and Charity Commission guidance
• Organise fundraising events, often in partnership with individual fundraisers or other organisations, to maximise donations and positively raise the profile of the charity
• Ensure all promotional literature is produced in-line with the charity's corporate identity and maximise opportunities to positively raise the profile of the charity
• Develop a database that tracks donations, legacies and gifts; supports relationship management and enables the production and analysis of reports to inform the Charitable Funds Committee
• Take part in fundraising activities and promotional events that raise the profile of the charity, including activities that are outside core office hours
• Support the effective operation of the Trust's Charitable Funds Committee, including compiling reports, making presentations, note taking and providing fundraising advice to members
• Work with other members of the Trust's communications team to maximise the opportunity for positive publicity from fundraising activities, gifts and legacies
• Develop systems and processes to evaluate and monitor the effectiveness of fundraising activities including achievement of financial targets, involvement of fundraisers and volunteers and opportunities to maximise positive publicity for the charity
• Use evaluation information to continually improve fundraising activities and the operation of the charity's fundraising function

What training will the apprentice take and what qualification will the apprentice get at the end?

• Apprenticeship achievement in Marketing Executive Level 4
• Work based training with appointed training provider
• Monthly training with tutor/assessor
• St. Nicholas Hospital, Gosforth, Newcastle. Travel to different bases will be required at times

What is the expected career progression after this apprenticeship?

• A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity
• Typical job titles and progression routes include: Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Customer care skills, Problem solving skills, Analytical skills, Logical, Team working, Creative, Initiative, Non judgemental, Patience, Physical fitness

Qualifications

GCSE or equivalent English (Grade 4 and Above) Essential
GCSE or equivalent Maths (Grade 4 and Above) Essential
Other Marketing (Grade Level 3) Desired

Things to consider

Regular contact with patients, use of IT equipment. The role will require a combination of sitting, standing and walking. Moving and handling of promotional display stands, materials and various supplies required for events. Exposure to stressful or emotional circumstances particularly when accepting donations from distressed and/or bereaved relatives.