PR & Comms Apprentice - Level 4

What will the apprentice be doing?

The Role of PR

• The creative process that generates media and campaign ideas
• The full communications and media landscape, including digital media
• How to deliver campaigns that help an organisation deliver against their business objectives
• Pitching PR stories to the media
• Preparing CEOs and business leaders ahead of interviews with both broadcast and print media
• Crisis communications and advising organisations on how to navigate them
• Researching and analysing data
• Building effective relationships, growing your network and interpersonal communications
• And much more!

What training will the apprentice take and what qualification will the apprentice get at the end?

• Level 4 Public Relations & Communications Assistant Apprenticeship Standard.
• Online learning.
• The employee will receive the equivalent of 1 working day for study purposes.

What is the expected career progression after this apprenticeship?

Our aim is to promote our Apprentices to Consultants within 18 months, should they prove to be the right candidate.

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Problem solving skills, Administrative skills, Team working, Creative

Qualifications

GCSE or equivalent Maths and English (Grade C (Grade 4)) Essential
A Level or equivalent Any subject (Grade Minimum - C) Essential