PR Apprentice

E N S Ltd
£220.00 per week
15 Feb 2017
28 Feb 2017
Role Type
Start Date
This job is ideally suited to a person with a genuine interest in sport, social media and technology. We need someone enthusiastic, motivated and who is willing to listen and learn. The agency is currently working on a number of extremely exciting projects, and we are expanding our client portfolio which the apprentice will be tasked to work on.

PR activities

  • The apprentice would be working across the Sports Technology Awards and ENS on PR and events. They would get practical experience ranging from press release writing, media outreach, database management, event marketing, sales, production and event on-day delivery
  • The apprentice would be treated as any other team member; they would be included in company meetings, for example.
  • Usually apprentices aren't given precise job descriptions for their internship for two reasons 1) the workload is very varied and the description may not be an up-to-date or fair reflection of the company's current needs and 2) we would rather work with someone, understand their strengths and give them responsibilities that are in line with their talents

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.

  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)

  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison - Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns - Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation - Planning, structuring and delivering presentations internally and externally
  • Research & data analysis - Conducting research for the team and/or clients and reporting key details
  • Events - Planning, organising and co-coordinating events, meeting the objectives of the brief.

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.

  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management - Ensuring email/online diaries are kept up to date
  • Meetings - Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.

  • Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment
  • Networking - Building a professional network of other PR professionals whilst maintaining an professional image

Quality standards
  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients
Requirements and prospects Desired skills
  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and able to manage own time
  • Motivated and committed
  • Strong attention to detail
Personal qualities
  • A ‘self-starter' - someone who will use their initiative, be energetic and make the most of the opportunity
  • Flexible and willing to learn
  • Creative
Qualifications required
  • GCSE A*- C in English or equivalent
  • GCSE A* - C in Maths or equivalent
  • Minimum of 3 A Levels or equivalent is desirable
Future prospects Permanent roles may be available depending on performance.

Things to consider From the 1st October 2016 The National Minimum Wage (NMW) rate for apprentices is £3.40 per hour. From April 2017 this rises to £3.50 per hour. This applies to 16-18 year old apprentices and those aged 19 and over in the first year of their Apprenticeship. For all other apprentices the National Minimum Wage appropriate to their age applies. The Minimum Wage for Apprentices applies to time spent on the job plus time spent training.

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