Digital Marketing Apprentice

West Midlands
12 Feb 2019
12 Mar 2019
Start Date
Are you passionate about creating engaging content? Diabetes Digital Media (DDM) operate the world's most active and engaged diabetes community, and provides digital health interventions with clinically validated, peer reviewed outcomes.

Our AI-led digital health interventions are changing the lives of millions of people. We're starting by putting as many of the 375m cases of type 2 diabetes into remission as we can, with our Low Carb Program. Our evidence-based digital health interventions, like the Low Carb Program, have been featured in the New Scientist, The Times, Daily Mail, Sky News and BBC with thousands of people placing their type 2 diabetes into remission. The Low Carb Program is grounded in behaviour change psychology and our peer reviewed health outcomes have shown impressive results. 1 in 4 members are able to put their type 2 diabetes into remission whilst 60% are also able to reduce or eliminate insulin and 40% are able to eliminate one or more medications, saving GBP1.2 million per year in medication deprescription.

Why is this significant?

Because type 2 diabetes was once thought of as a disease that is chronic and progressive - but it is not, and by demonstrating that, we are changing the future of medicine. We've already saved the NHS GBP6.9m in medication savings in just a year. It's growing at a rapid pace, with over 370,000 people already on the Low Carb Program.

We receive over 45m visitors to our platforms a year and we've got over 700,000 members - that's more than 10% of people living with diabetes in the UK. The impact is massive.
This role has become available with the wide expansion of the business and starts as soon as possible.

What we want from you:

* The passion to drive our reach forwards on your primary platform and within your team

* To be able to create a range of content material, based on current trends, that will engage our audience

* Ability to work independently and as part of a team, take direction, receive feedback, and execute accordingly

* Meet tight deadlines while maintaining a superior level of accuracy and attention to detail

Your duties will include:

The position will grow over time into other elements of the digital marketing role such as paid ads but initially you will be performing tasks such as:

* Engaging new and existing users

* Posting on Facebook and twitter

* Finding new and engaging things to share with the community

* Tracking the growth and the impact of social media on the accounts you are working on

* Replying to comments, messages and replies

* Distributing content - Uploading videos, photos, news

What you can expect from and the perks of the company:

It is a young and dynamic team with a passion for making a difference, this comes with opportunities and benefits! Perks of the job include foodie cooking days and extra networking opportunities within the Healthcare industry. We try to celebrate our wins by group activities and lunches.

Desired skills

* Have the desire to complete your level 3 social media qualifications

* Have some experience in using social media for promotions

* Willing to create a range of content for different social media platforms e.g. Instagram, Twitter and Facebook

* Fluent in written and spoken English, and able to work within the UK

Personal skills

* A strong communicator

* Numeracy and analytical skills

* Able to repurpose scientific information - diabetes-related or other - and present in an easy-to-understand and user-friendly way

* A grasp of the English language is essential, alongside a good work ethic, enthusiasm, integrity and honesty.

Working Week:

Mon - Fri: 9.15 - 17.15 (Fri 16.15pm)
Total hours per week: 35.5
Rate of pay: GBP4.00 per hour

Training to be provided

* Advanced Digital Marketer apprenticeship standard

* The successful candidate will undertake an eighteen month nationally recognised qualification through TDM

* This is a work-based learning programme which will require commitment to block weeks in a training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions

* You will be required to demonstrate through the standard that you meet all competencies and behaviours which will lead to the achievement of the qualification.

* These block weeks will take place at either of our training centres, in Birmingham or Worcester, whichever is more suitable for your location

* You will have a designated mentor in the workplace to support your learning and at the end of programme will be assessed via an external assessment body

* This is a Level 3 qualification

Knowledge modules will include:

* KM1 Principles of Coding

* KM2 Marketing Principles

* KM3 Digital Marketing Business Principles


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