Digital Marketing / Office Assistant Apprentice (Lichfield Safe Centre )

Level 3 Digital Marketer

Weekly Hours Worked: 9-5 Monday to Friday

About the company:

We are a small team here at Lichfield Safe Centre and teamwork is important. Whilst we all have our own specific duties related to our skills and expertise, it is important that we all work as a team and undertake the general duties that we can all do – e.g., make the tea, clean, greet visitors etc. We are also a growing business, and the detail of this job description will evolve and change as the business grows, through conversation and practice. We link our job descriptions to our core competencies and behaviours, which explain ‘how’ we should do our jobs. We will endeavour to update the job description on an annual basis. We will use it as part of managing performance.

Brief job description:

Understanding the products which we sell within the Business and to be able to help clients select the correct safe for their personal requirements.

Job Description/ Your duties and responsibilities in this role will consist of:

Digital Marketing Duties:

• Analyse Google AdWords Analysis and the SEO - to better formulate a Marketing & Branding plan for LSC.
• Carry out market research to understand Client buying demographics.
• Update website with new products, changes in products.
• Work with Director on overall Business as Usual LSC Marketing and Branding Plan plus, individual Marketing and Branding Plans for Specialised Tailored and Bespoke Safes, Gun Cabinets, Vaults, Panic Rooms and other Security Products so that each element of LSC Branding and Marketing is cohesive throughout the individual plans to have a One Brand for the company.
• Support Director with exhibitions, shows, marketing events, including liaising with Logistics Manager on the marketing plan of how to best get products safely to and from events.
• Design and co-ordinate Brochures/Leaflets & Marketing Material.
• Support with pro-active charity fund raising plans (New Charity for LSC support to be agreed annually by LSC Team).
• Develop a social media marketing plan to be agreed with Director. Implement plan daily in line with marketing plan. Reviewed monthly for success and amend accordingly by review of analysis of data and recommendations for improvements to be added/amended within Social Media Marketing Plan.

Office Assistant Duties:

• Support with pro-active charity fund raising plans (New Charity for LSC support to be agreed annually by LSC Team).
• Support Accounts and Logistic Managers when asked by Director.
• Share in general administrative duties.
• Carry out any reasonable request from a director, manager, or colleague – this could include cleaning, attending events, shopping for supplies etc.
• Maintain a healthy and safe environment for yourself, colleagues, and visitors – reporting and dealing with any hazards as necessary.
• Communicate with clients by phone, face to face and by email, agreeing the best products to suit the client’s needs.
• Process orders: a. Enter client information into accounting system Sage 1, b. Set customer file up, c. Create an invoice, d. Take payment, e. Organise delivery note, and f. Pass client details over to Logistics to book in for delivery and installation.
• Analyse sales and stock from Sage 1, reporting any issues to MD.

Qualifications:

• 5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

Skills Required:

• Basic knowledge about digital marketing.
• Enthusiastic and committed.
• Keen to learn and develop skills.
• Ability to think independently and work within a team.
• Punctual and reliable.
• Committed to working within a diverse community.

Personal Qualities:

• Enthusiasm and passion for Digital Marketing. Bright, outgoing personality with a positive outlook and strong team-working bias.
• Attention to detail.
• Proactive and positive with a can-do attitude.
• Team player.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketer, with training in how to:

• Source, plan, develop and deploy digital content across a variety of channels including your website and social media.
• Execute multi-channel digital campaigns using online platforms.
• Monitor and evaluate channel and campaign performance using different analytical tools.
• Adopt a test and learn approach to digital marketing activities, making recommendations for improvement.