Digital Marketing Apprentice

About the apprenticeship

Duties

Aimed at those who are employed or have experience of a marketing role and/or have experience of the digital marketing sector. The qualification will equip you with the skills to use digital media to attract and engage with current and potential customers through various methods such as online advertising, email marketing and SEO.
Duties will include:

To obtain a sound understanding of digital marketing in a regulatory and business environment
Assist and take a lead in maintaining and building upon existing presence on social media platforms, including emerging platforms and trends, by creating social media content
Assist with the promotion of Stop Loan sharks Wales through social media, liaison with partner agencies and contributing to news articles
Assist with media enquiries and building relationships with journalists
To take a lead on other matters such as drafting press releases, managing attendance of press and recording court cases
Researching topics to write blogs, influencer blogs and website content
Use digital marketing metrics and analytics to prioritise and optimise messaging and provide reports on the performance of campaigns
Social media strategy & scheduling - to contribute to and assist with planning, designing and scheduling media campaigns
Manage social media campaigns & develop ideas to better engage users using platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube etc

Additional information

Benefits for the learner

Learn new skills and stay ahead of digital marketing trends
Gain an in-depth understanding of what is expected of a digital marketeer
Specialise in an area of marketing through a variety of optional modules
Achieve a nationally recognised qualification
Access a wealth of resources through Moodle - our online learning platform

Requirements

Skills

You will need :

Sound understanding of the use of digital and social media platforms
Proven delivery of a project whether educational or vocational
Designing and delivering plans and measuring results
A high standard of communication skills both written and oral
Able to work alone or as part of a team as the need dictates
The ability to handle competing priorities and a challenging workload
Able to use own initiative
Competent ICT user
Educated to GCSE/'O' level standard or equivalent in English and Maths
Strong commitment to personal development
The ability to drive / travel throughout, Bridgend / Cardiff / Vale or between locations if appropriate.
The ability to work outside normal office hours from time to time, to meet the needs of the service
Welsh Speaker / learner highly desirable

Qualifications

Educated to GCSE/'O' level standard or equivalent in English and Maths

Language

Welsh Spoken Skills: Yes Welsh Written Skills: Yes

Course details

Training provider:
Educ8

Training provider course:
Digital Marketing Level 3

About the employer

Vale of Glamorgan Council
120 County Hall
Atlantic Wharf
Cardiff
Cardiff
CF10 4UW

Disability confident

Yes, we are part of the Disability Confident Scheme from the UK Department for Work and Pensions.

Please note that all apprenticeships are open to everyone. However, some organisations have worked to achieve Disability Confident accreditation. You should always apply for the apprenticeship you feel best suited to.

Interview arrangements

The successful candidate will be notified of interview as appropriate.