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Public Relations and Communications apprentice

Tamworth Borough Council
Marmion House, Lichfield Street, Tamworth, B79 7BZ
£14,450.00 annually
Closing date
13 Dec 2023

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Role Type
Apprenticeship, Higher
Start Date
What you will do in your working day

As our Public Relations and Communications Apprentice, you will support the team to deliver targeted, planned communications and marketing activity to key audiences locally regionally and nationally, sharing information about the council and our services. You will write and create content to use in many ways; from creating press releases to blogs, to social media content and more.

Key responsibilities include:
  • Developing content to support council communications and marketing. This could take various forms including social media content and images, blogs, press releases, photography/filming (inc. editing) or planning events.
  • Receiving, logging and responding to media inquiries.
  • Media monitoring and logging coverage.
  • Assisting with photography and video (including editing) at council events.
  • Assisting with designing social media content and graphics.
  • Drafting press statements and press releases.
  • Monitoring shared inboxes.
  • Writing in plain English, developing copy appropriate to the audience.
  • Supporting the council's response in an emergency.
  • To provide general administrative support to the communications and marketing team.
  • Assist in marketing and promoting council events ensuring a fully inclusive approach to services.
  • Assist in making sure the corporate identity of the council is maintained.
  • Using insight and research, support audience development strategies.
  • Using analytics to help evaluate communications and marketing activity.
  • Represent the council at events as required.
  • To undertake all corporate requirements on health and safety, equal opportunities, data protection, risk management and financial regulations.

The training you will be getting

As our apprentice, you will work to achieve a Level 4 apprentice qualification in Public Relations & Communications, completing day release training every week with PA Training. This will be both remote and face to face and will involve travel to London. On this course, complimented with real life work projects, our apprentice will learn the ethics of journalism and legal professional standards, how to create great content for journalists, staff, and digital channels, how to create and edit film and audio content as well as learning how to manage events, crisis communications and brand reputation.

This is a home working contract, and the majority of duties will be carried out at home, however, employees will be contractually required to attend site on two days per month for team meetings, 121 meetings, etc. You are also required to attend (online or in person) formal training to secure your qualification. Employees may also be required to attend a site for meetings, collaborative work or to undertake work related activities. Site attendance will constitute no more than 40% of working time and includes the contractual two days per month.

What to expect at the end of your apprenticeship
  • A career in the communications industry; local government

Requirements and prospects

Desired skills and personal qualities

Communication skills, Attention to detail, Organisation skills, Analytical skills, Logical, Team working, Creative, Initiative, Honesty and integrity, Willingness to Learn


GCSE or equivalent English (Grade C or 4+) Essential
GCSE or equivalent Maths (Grade C or 4+) Essential
A Level or equivalent Any (Grade E) Essential
A Level or equivalent Any (Grade E) Essential

Things to consider

Shortlisting will take place early 2024, with interviews taking place Tuesday 16 January (interview date could be subject to change). For an informal discussion about the role please contact Tania Phillips, Head of Communications on 01827 709 571. For further information and to apply please visit Tamworth BC Jobs. If you have any queries about the recruitment process, please contact Late applications and/or CVs will not be accepted. Agencies need not apply. We welcome applications from all sectors of the community. This authority is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment. DBS checks required for relevant posts.

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