Marketing & Fundraising Assistant

Location
Newent, Gloucestershire
Salary
Negotiable up to £20,000
Posted
08 Aug 2017
Closes
26 Aug 2017
Specialism
Marketing
Sector
Charity
Role Type
Graduate
Start Date
Immediate
Duration
Permanent

Summary of Job

The International Centre for Birds of Prey is at a key stage in its development.

It is the oldest dedicated bird of prey centre in the world and acquired charitable status two years ago. The Centre celebrates its 50th Anniversary this year and wishes to maximise the opportunities this creates to provide a sustainable and growing business for the future. 

The Marketing & Fundraising Assistant will play a significant role in increasing visitor numbers, Membership, Experience Days and other events through increased awareness of the Centre and will be responsible for organising, developing and implementing agreed Marketing and Fundraising strategies for ICBP. 

Principal Responsibilities

  1. Conduct market research and analyse visitor-rating surveys.
  2. Employ marketing techniques to gather data on media, social media, web statistics
  3. Organise promotional events and campaigns and ensure their success.
  4. Compose and post online content on social media and the web.
  5. Research and write perfect copy for marketing literature (brochures, press releases, leaflets etc) to attract visitors.
  6. Respond to requests for speakers for community groups or companies by allocating the appropriate member of staff/volunteer speaker
  7. Ensure a steady flow of interesting and suitable fundraising stories for press releases
  8. Manage the press cuttings service and photo library
  9. Work up design briefs and manage design and print work, ensuring the ICBP brand is applied and upheld.
  10. Contribute to the development of ICBP’s overall Fundraising and Marketing Strategy working with the Director and Fundraising Consultant.
  11. Communicate to supporters and promote awareness of the Centre and its ongoing need for funding.
  12. Maintain and update the database of visitors, supporters, and donors
  13. Provide administration and marketing support for fundraising events
  14. Participate in internal meetings and attend training events as necessary
  15. Any other duties deemed appropriate by the Director.

Person Specification

Essential

5  GCSEs Grade C and above  including English and Mathematics or equivalent

Excellent IT skills including: Microsoft and social media packages

Excellent communication skills

Outstanding interpersonal skills

Good telephone skills

Good organisational skills and ability to work under pressure

Proven ability to listen, understand and adjust plans to meet needs of others as appropriate

Self motivated and able to work as part of a small team

Ability to work with diverse groups of people

Experience of using a database to store and update information

Flexible approach to working, including on occasion working evenings and weekends

Full driving licence and use of a car

 

 

Desirable

Degree or equivalent in marketing or fundraising

Confidence and proven ability to deal with the press and public

Proven experience of using social media for marketing or fund raising

Proven experience of telephone sales / marketing / fundraising

Experience of managing projects and working to deadlines

Passion for conservation and wildlife

Closing Date: 26 August 2017

Interview Date: 4 September 2017