PR & Communications Apprentice

Metrolink House, Queens Road, Manchester, M8 0RY
£163.13 - £307.88 per week
20 Jun 2019
10 Jul 2019
Role Type
Apprenticeship, Higher
Start Date
With KAM (KeolisAmey Metrolink)putting people at the heart of everything we do, the communications team is pivotal in helping deliver our mission - and is accountable for internal and external communications. The team deals with everything from media enquiries that result in news stories about Metrolink appearing in local, regional and national media, to arranging events and photoshoots, to supporting managers in communicating changes to employees that impact on colleagues' work and lives.

Largely an office-based role, you will become an integral part of the Communications team. The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:
  • Assist the communications team with communications and marketing planning, delivery of the business plan and delivery of the communications calendar as agreed by KAM to support all areas of the business in delivering their objectives.
  • Assist the Communications Business Partner with processing and coordinating film and marketing requests, media queries and internal communications products and activities (such as generating, curating and proofing stories for the newsletter).
  • Assist the Communications Team with arranging, coordinating and delivering events such as staff commendations, photo shoots and the regular cycle of employee recognition activities and events.
  • Assist with disseminating communications materials and messages. For example, distributing newsletters and publications, uploading material to depot screens & intranet, and placing content on social media channels.
  • Assist with the recording, reporting, monitoring and evaluation of communications activities. For example, monitoring and responding to comments on LinkedIn, keeping administrative systems up to date such as spreadsheets monitoring communications compliance, and supporting the team in gaining formal and informal feedback on the impact of communications and presenting it back to relevant colleagues and teams to inform their decision making.
  • Create content such as staff briefings, press releases, taking pictures at events and, under the supervision of the Communications BP/Head of Communications, ensuring that content is captured, approved and released in ways that are compliant with KAM procedures as well as media laws (such as Contempt of Court, Libel and GDPR).
  • Media liaison - understanding how the media operates, deal with day-to-day queries from the media, pitch stories and/or products to the media, build relationships with the media (i.e. journalists), create media lists and monitor media coverage.
  • Deliver and evaluate campaigns - support the team in creating new campaigns, work to deliver a strategy, monitor and evaluate the effectiveness of PR campaigns and measure their impact.
  • Presentations - plan, structure and deliver presentations to colleagues and at external events and meetings.
  • Research and data analysis - conduct research for the team and report key details.
  • Budgets - taking charge of small finance processes related to communications.

Quality standards
  • Follow training provider procedures at all times, working correctly at all times to the company environmental, ISO quality and health and safety procedures.
  • Maintain a positive company and personal image.
  • Your continuous aim will be to develop your skills and knowledge throughout your apprenticeship, producing high quality work with attention to detail.
  • The ability to work safely and effectively in a time constrained environment is an essential requirement of the apprenticeship.
  • Successful applicants progressing to the later stages of the selection process will have the opportunity to discuss the potential work they can get involved in with members of the Communications team.
  • Produce and maintain accurate records in accordance with role and apprenticeship requirements.
  • Work safely and effectively in a time constrained environment, as an essential requirement of the apprenticeship.

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills.
  • Ability to work in a logical organised manner.
  • Effective communicator at all levels.
  • Skilled in Microsoft Office packages and an ability & willingness to use social media.
  • Organised and able to manage own time, working to schedules and deadlines.
  • Strong attention to detail.

Personal qualities

  • People-focussed, and good interpersonal/team-working skills.
  • Flexible and eager to learn new skills.
  • Motivated and committed.
  • Positive and proactive.
  • A 'self-starter' - someone who will use their initiative, be energetic and make the most of the opportunity.
  • Mature approach and understanding of the work environment - an ability to work with sensitive and challenging material.

Desired qualifications

  • Minimum of three A Levels or equivalent is desirable.
  • GCSE: 9 to 4 (formerly A* to C) or equivalent in English language, maths, science, and IT.

Future prospects

  • This role could be the start of your career in communications or public relations. You could go on to take on a role within the communications team or elsewhere in the business.
  • Successful applicants progressing to the later stages of the selection process will have the opportunity to discuss the potential work they can get involved in with members of the Communications team.

Things to consider

  • You may be required to work flexible hours on occasion.
  • The 18-month programme does not begin until the official induction date onto the apprenticeship.

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