PR & Communications Apprentice (Level 4)

Recruiter
Scott Partnership Ltd
Location
Station Road, Crewe, CW4 8AA
Salary
£14,500.00 annually
Posted
24 Jun 2019
Closes
15 Jul 2019
Ref
VAC001544544
Sector
Unspecified
Role Type
Apprenticeship, Higher
Start Date
July
Duration
Permanent
The role of PR Apprentice works to support the wider team by providing a mix of PR executive work and general PR administration duties, reporting to account management. This includes, but is not limited to, social media planning and content, PR copywriting, media research + liaison, trade show support, preparation for client meetings, maintenance of work in progress files, results measurement and new account set-ups. With a focus on time and project management, this role offers the employee the opportunity to gain an in-depth understanding of working in PR including processes, budget management, reporting and ROI.

Writing/communication:
  • Produce copy for press releases and other PR materials that is of a good standard, in line with client messaging and media requirements as briefed by account manager/ director
  • Under guidance, produce copy for range of other marketing materials, including social media, websites, email, shaping the content in line with the objectives, audience and required style

Client handling andreporting:
  • Collate and deliver client reports
  • Tracking and reporting coverage/results
  • Preparation for client meetings
  • Develop understanding of clientsproduct/service offering, and build knowledge of clientsindustries and markets

Media management:
  • Ensure media database and client distribution lists are maintained and updated
  • Collate media packs for agency in all target sectors and organise/ file under direction
  • Submission of PR materials to media and distribution of PRs
  • Pitch and sell-in stories
  • Monitor the media, including newspapers, magazines, journals, periodicals, broadcasts and new media
  • Fostering media relationships

Research and admin:
  • Contribute to the new business development process through research
  • Contribute to social media + PR planning through research
  • Establish familiarity with and follow all internal quality processes at all times to ensure a consistency of service to clients
  • Answer telephone and handle visitors professionally
  • Other administration duties such as booking travel, as required
  • Develop commercial awareness - i.e. understanding the role of marketing + PR in business, and the agency's financial model and processes

Workload management:

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities:
  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management - Ensuring email/online diaries are kept up to date

Meetings - Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people:

The PR apprentice will also be required to demonstrate the following in their ability to work with people:
  • Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment

Quality standards:
  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image

NOTE: THIS POSITION IS LOCATED IN HOLMES CHAPEL IN CHESHIRE.

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Articulate with a pleasant, assured and confident manner in written communication, on telephone and in person
  • Skilled in Microsoft Office packages and experienced in social media (particularly LinkedIn and twitter)
  • IT literacy - in particular, Word, Excel and Powerpoint, LinkedIn, Google Analytics
  • Able to present research or information in a clear, concise way
  • Able to follow instructions closely
  • Organised and able to manage own time
  • High standard of accuracy and attention to detail in all work
  • Ability to display a professional manner and high standard of client service at all times


Personal qualities

  • Creative
  • Motivated and committed
  • Enthusiastic and open to new challenges
  • Ability to work effectively as a member of a team
  • Willingness to learn and take interest in clientsproducts
  • Self-starter with ability to work independently
  • Customer-focussed approach
  • Reliable, committed and organised with an ability to handle change easily


Desired qualifications

  • Minimum of 3 A Levels or equivalent is desirable
  • GCSE: 9 to 4 (formerly A* to C) in English Language or equivalent
  • GCSE: 9 to 4 (formerly A* to C) in maths or equivalent
  • Degree preferable but not essential


Future prospects

  • Most interns and apprentices become permanent staff and typically progress to Account Executive within the first year.
  • Future employment opportunities may be available on completion.


Things to consider

  • We offer a supportive environment and good training and development resources, as well as staff benefits such as interest-free car loan.
  • Travel, both national and international, is a requirement for the position.
  • You may be required to work flexible hours to meet the needs of clients.
  • This position is basedin Holmes Chapel in Cheshire.

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