Apprentice Communications/Public Relations Assistant

West Suffolk Council
West Suffolk House, Western Way, Bury St. Edmunds, IP33 3YU
£144.30 per week
12 Jun 2019
29 Jul 2019
Role Type
Apprenticeship, Higher
Start Date
The following activities form part of this role.
  • Promote the work and strategic aims and services of the authorities as well as promote open democracy, working alongside members and attending council meetings.
  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies).
  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a public relations (PR) campaign. Using social media in a strategic and effective way for companies and brands.
  • Media liaison - Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (journalists), creating media lists, monitoring press clippings, sending/receiving press selection products.
  • Creative design - turning information or campaigns into understandable materials such as infographics, design work, use of pictures and films for social media, web and traditional paper based materials.
  • Deliver Public Relations (PR) campaigns - Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation.
  • Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact.
  • Presentation - Planning, structuring and delivering presentations internally and externally.
  • Research & data analysis - Conducting research for the team and/or clients and reporting key details.
  • Events - Assist in planning, organising and co-coordinating events, meeting the objectives of the brief.

Requirements and prospects

Desired skills

  • You don't need any work experience, but you will need to be willing to learn, demonstrate excellent communication skills together with the ability to create and design materials from graphics, infographics, use pictures and film for web, social media and traditional paper based materials.

Personal qualities

Willingness to learn.

Desired qualifications

You must have GCSE's 9 to 4 (formerly A*-C/9-4) in maths and English or equivalent.

Future prospects

On successfully completing this apprenticeship you will be eligible to apply for membership of the Public Relations and Communications Association (PRCA) and a future career in Public Relations or Communications.

Things to consider

Assessment date for role on Friday 12 July 2019