Digital Data Analyst Apprentice (an Arch apprenticeship)

Imperial War Museum
Lambeth Road, London, SE1 6HZ
£19,094.00 annually
09 Jul 2019
06 Aug 2019
Role Type
Apprenticeship, Higher
Start Date
We are one of the world's leading authorities on conflict and its impact on people's lives - from 1914 through to the present day and beyond. Our collections are filled with personal stories and experiences, inspiring powerful and often conflicting emotions. We aim to share these stories with as many audiences as possible across the world in a way that engages and challenges them, increasing understanding of why we go to war and the effect that conflict has on people's lives. In other words, we expect our stories to change the way people think about war.

We rely on our staff to help us achieve this aspiration. You should be able to demonstrate the skills and competencies set out below, but equally we are looking for people who believe in what we do and who we are, and can treat every colleague, customer or visitor with respect, courtesy and honesty. We expect our staff to work flexibly and with enthusiasm. These are the qualities that make IWM such an extraordinary place to work.
Purpose of the job
You will work in particular to support our digital engagement, customer relationship management (CRM) and e-commerce teams. You will gain skills through the apprenticeship programme, via training with our apprenticeship provider and through mentoring inside IWM. You will then use those skills to present and analyse data from a variety of sources and systems to help teams better understand their customers and users.

You will have good maths skills and must like working with data and have an analytical mindset. Through training and your work in the role you will collect, organise and study data. You will take raw data, for instance from digital analytics tools or our CRM system, and use it to show the organisation how people use our websites, and how they interact with us by email, mobile and in our museums.

Digital data analytics is a new function in IWM and you will grow your skills and knowledge at the same time as we grow this service inside the organisation.
Key duties
  • You will be expected to work independently as well as across different teams in order to contribute to and deliver the priorities of IWM - using your knowledge, skills, talent and potential to the best of your ability
  • You will focus at all times on delivering excellent customer service, ensure value for money at all times while being professional, courteous and demonstrating the behaviours and attributes expected of all IWM employees. You will also adhere to all corporate standards, and use corporate systems as directed to ensure consistency of service, brand and operational standards
  • You will be expected to work across departments effectively, working with individuals, partners and where appropriate volunteers
  • To identify and implement learning and development needs for both yourself and your team, including volunteers, if appropriate
  • You will be expected to comply with corporate standards, and use corporate systems, processes and procedures - and undertake any necessary training as directed

In addition, your duties will include:
  • Identify, collect and present data from various systems to provide insight into how people use our digital channels and branches
  • Supported by our external digital analytics consultant, assist in the production of performance dashboards and reports
  • As your knowledge and skills grow independently produce similar dashboards
  • Apply tools and techniques for data analysis, data visualisation and presentation
  • Assist with the production of a range of standard and on-request data analysis reports, producing these independently as your skills and knowledge grow
  • Summarise and present the results of data analysis to a range of stakeholders making recommendations to improve our digital performance, e-commerce performance or customer interactions
  • Assist with data quality checking and cleansing
  • Perform these duties in particular across the following systems and tools: Google Analytics, third party platforms such as e-commerce systems, our customer relationship management (CRM) system, and other databases in IWM where we hold customer data

This job description is not all encompassing. Over time the emphasis of the job may change without changing the general character of the job. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.

Requirements and prospects

Desired skills

  • Experience retrieving, analysing and presenting data, for instance in research projects, or from online sources like Google Analytics
  • Understanding of the role of different digital systems such as customer relationship management (CRM) systems, content management systems (CMS) that store data
  • Leadership/Management Skills-Uses positive communication, openness and integrity to motivate staff. Provides clear direction for the team. Gains the trust of others through fairness, consistency and acting as a role model
  • Demonstrable maths and analytical ability
  • Logical thinking skills, which can be used to understand business challenges and how data and insight can help tackle them
  • Analytical and problem solving skillsthat enable you to analyse data and present it to colleagues to help them make sense of it
  • A thorough and organised approach, to ensure you plan how to deliver your work
  • Ability to work with a range of people
  • Demonstrable drive to build a career in data and analytics

Personal qualities

  • Proactive Change-Takes an active role in encouraging and implementing new ideas. Demonstrates a creative and flexible approach. Uses delegation and coaching to help others to develop new skills
  • Planning & Results Drive- Identifies priorities and consistently achieves key targets. Takes practical steps to overcome obstacles to personal and team goals. Tackles tasks in a systematic, efficient and logical manner. Demonstrates a persistent and determined attitude in the face of difficulties
  • Encouraging Collaboration-Develops positive and productive relationships with colleagues at IWM and other organisations. Encourages the team to consult with and listen to others. Uses collaboration to deliver more effective solutions
  • Meeting Audience Needs-Applies excellent two-way communication skills in order to fully understand audience needs and expectations. Values all types of customers and is genuinely committed to providing them with a positive experience of the organisation
  • Developing Diversity-Encourages the team to develop a better understanding of customers and staff from non-traditional backgrounds. Demonstrates a personal commitment to fairness and equality of opportunity. Decisively tackles approaches or attitudes that are biased
  • Commercial Acumen-Complements their technical and professional expertise with business skills. Understand the realities and complexities of running a cost-effective service. Manages resources responsibly
  • Managing digital developments-Complements their technical and professional expertise with digital skills

Desired qualifications

At least five GCSEs or equivalent to grade 4/C or above, including maths.

Future prospects

96% of Arch Apprentices move straight into the destination of their choice when they finish their apprenticeship with many seeing their salary go up immediately post-apprenticeship!

Things to consider


The benefits listed below are discretionary andIWMreservesthe right, with due notice,to vary or withdraw them at any time.All such benefits apply during thecourse of your employment only.
  • The annual leave allowance is 25 days per annum plus public holidaysrising to 30 days after 5 years
  • IWM is a member of the Civil Service Pension Scheme.Employer pension contributions to the civil service pension schemevary butarenormallybetween 16.7% - 24.3% dependent on salaryand length of service
  • An interest freeseason ticket loan scheme after three months service
  • 20% discount inIWM'sshops
  • 25% discount inIWM's cafes
  • Free entry to the majority of Airshows atIWMDuxford
  • Free entry to most fee charging exhibitions in other National Museums
  • Continuous professional Training & Development opportunities
  • Enhanced maternity and paternity benefits linked to length of service
  • Child care vouchers
  • IWM staff are entitled to membership of the Benenden Healthcare Society(subject to their terms & conditions
  • IWM staff also have access toThe Charity for Civil Servants.
  • Ride 2 Work Scheme
The candidates who appear from their application to best meet the essential criteria will be invited to interview. It is thus essential that your application form gives a full but concise description of the nature, extent and level of the responsibilities you have held.The short listing criteria are detailed under the personal specification.Please ensure that you address each of the areas that are to be assessed on your application form.

IWM is committed to a policy of Equal Opportunities

Before you apply for this role, have you asked yourself:
  • Do I live close enough to Londonthat I could commute there and back every day?
  • Do I meet the qualifications required for this role?
  • Am I available to start an apprenticeship within the next two months?
  • Do I want to work in the Dataindustry and have I researched into it?

The Apprenticeship National Minimum Wage guide (ANMW):

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