Product Marketing Intern

16000.00 - 16000.00 GBP Annual + GBP16000/annum
13 Aug 2019
10 Sep 2019
Start Date
Product Marketing Intern

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Product Marketing Intern

LEVC (formerly known as The London Taxi Company)

A unique opportunity to be part of our exciting growth plans.

LEVC is the manufacturer of the iconic London Black Cab which is utilised in over 40 major cities worldwide. With our parent company Zhejiang Geely Holding Group investing GBP325m to manufacture a brand-new range extended zero emission capable all electric taxi. We have a very exciting future ahead. The new TX is being built at our brand-new facility at Ansty Business Park, Coventry, which is the size of 8 football pitches and incorporates the latest construction and environmental technologies!


Department - Marketing

Reporting to - Marketing Product Manager

Location - The Ansty Business Park, Coventry

Contract Type - Temp 12 months Full Time - Immediate Start

The Role

The Product Marketing Intern will support the Product Manager with regular and ad-hoc market insight; including competitor benchmarking, sales reporting and wider market observations, in support of both current product lifecycle management and new model launches.

Working closely with the Product Managers, as well as with the wider Marketing Team, the Product Marketing Intern will generate and maintain the accuracy of product and market data and of product-related assets that are shared within LEVC, with the dealer network and used in communication materials to the public.

Main Duties and Responsibilities

Market Analysis:

* Create and maintain structured market analysis by segment (e.g. detailed competitor launch dates, price, specification, sales volume)

* Review and appraise the latest trends in the taxi and broader commercial vehicle sector

* Develop regular internal communication to share new market insight to the wider business

Marketing Assets:

* Write briefing documents for the creation of new Marketing materials

* Generate new Product Marketing assets and content, e.g. FAQs, quick-reference or video guides

* Maintain Product reference material (Product Book) by incorporating feedback, updating existing and integrating any relevant new content generated.

* Assist in maintaining customer literature (e.g. brochures)

* Check materials prior to publication

Voice of Customer:

* Monitor, analyse and present customer feedback to Product Manager to inform product strategy.

* Participate in customer engagement events

Product Planning:

* Liaise with the Programme team and responsible engineers to maintain awareness of product change status, implementation timing and Commercial classification/impact

* Collaborate with key stakeholders to provide innovative solutions to optimise internal and external processes

Market Planning

* Maintain Market Opportunity Overview document (volume potential, technical obstacle, CoF status etc.)

Tours and Walk-arounds

* Provide scripted guided factory and product tours to visitors

Product Benchmarking

* Establish a competitor product loan process

Direct Reports

* None

Primary relationships and interactions

* The Product Manager but also regular interaction with wider Sales and Marketing Team, Commercial functions, Programme Team and Engineering

Personal qualities and attributes

* Self-motivated, organised and able to manage multiple tasks at the same time

* Analytical, with high attention to detail

* Strong numeracy

* Excellent spoken and written English

* Excellent interpersonal skills and an ability to communicate proactively

* Able to retain and communicate product information

Experience and qualifications

* Strong IT-user skills, particularly Excel and PowerPoint

* An appreciation of /interest in the Motor Industry / Automotive

* Experience of working in an office environment

How to apply

Use the link below "Apply Now" to complete a brief application and upload your cv.

We reward our people with 25 days' holiday p.a. plus UK statutory days, a healthcare cash-plan scheme, a salary sacrifice pension scheme, access to a childcare voucher scheme, cycle to work scheme. We develop our people through our own training academy and external sources

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