Digital Marketing Apprentice/Executive

Recruiter
NCFE
Location
Quorum Business Park, Q6 Benton Lane, Newcastle Upon Tyne, NE12 8BT
Salary
£16,000.00 - £19,000.00 annually
Posted
20 Aug 2019
Closes
07 Sep 2019
Ref
VAC001570104
Sector
Unspecified
Role Type
Apprenticeship, Higher
Start Date
September
Duration
Permanent
The specialist duties and responsibilities of the Digital Marketing Executive are to:
  • Contribute to the development of email communications to achieve the objectives of the NCFE business plan and marketing objectives
  • Contributing to the maintenance of the NCFE brand in accordance with branding guidelines and the company vision and values
  • Maintain and update the content on the company's websites through effective management of helpdesk tasks received from the wider business and tasks from Digital Marketing Manager
  • Liaise with external support and maintenance web suppliers to resolve support and maintenance issues
  • Work with the Digital Marketing Officers to support planning and scheduling of campaign emails
  • Prepare and test campaign and service emails and enewsletters to ensure that customers receive correct and timely email communications, across all brands
  • Create targeted marketing lists within CRM to support campaigns for all brands
  • Work with the Digital Marketing Manager to work on ad hoc projects, such as SEO, PPC and content reviews
  • Identify opportunities for automated and triggered emarketing campaigns to provide timely and relevant communications to customers to help drive sales
  • Support the Marketing Team using CRM as a tool to measure the success of marketing activity, including campaigns and events
  • Ensuring that web-based marketing activity and handling of customer data is performed in line with current legislation and best practices

... we'd expect every single member of staff to...
  • Deliver exceptional customer service to NCFE customers, both internal and external
  • Improve the performance of NCFE by seeking new business opportunities and continually reviewing and implementing improved working practices and processes
  • Support NCFE in maintaining compliance with Conditions of Recognition and regulatory criteria


Requirements and prospects

Desired skills

  • Excellent computer skills, in particular specific knowledge of web browsers and web management software systems (CMS) and email service providers
  • An ability to learn new technical processes quickly and intuitively
  • Excellent written and oral communication skills, with good levels of grammar and spelling
  • Excellent telephone manner
  • Demonstrable word processing, data entry, spreadsheet and email skills
  • Attention to detail and ability to work accurately
  • An understanding of the mechanics of Search Engine Optimization (SEO)


Personal qualities

  • Ability to develop and maintain working relationships, including networking, with a range of contacts and suppliers
  • Ability to identify and act upon business opportunities
  • Ability to behave in a way that demonstrates Values in Action behaviours. These behaviours are:Service Excellence, Agility, Influencing, Development, Impact, Operational Excellence, Commerciality, Direction, Working Together


Desired qualifications

  • A - C GCSE grades in maths and English (or the equivalent)
  • Level 3 qualification in Marketing or another relevant area
  • Relevant experience and a proven passion for digital and social media


Future prospects

Possibility of full-time employment should a vacancy become available.

Things to consider

25 days holiday per year plus 8 Bank Holidays and 3 additional days over the Christmas period.

The Apprenticeship National Minimum Wage guide (ANMW): https://www.gov.uk/national-minimum-wage-rates