PR & Communications Apprentice

Thomas House, 84 Eccleston Square, London, SW1V 1PX
£16,500.00 annually
06 Sep 2019
27 Sep 2019
Role Type
Apprenticeship, Higher
Start Date
Our first apprentice was recently named 'best apprentice' at the 2019 PRWeek and PRCA Internship and Apprenticeship awards, and we very much hope that our future apprentices follow in her footsteps.

The PR apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.
  • Media Liaison - Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, managing the media database, monitoring press cuttings
  • Deliver PR campaigns - Supporting the team in creating new campaigns and supporting current campaigns, working to deliver a strategy for our clients
  • Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact. Providing clients with detailed and accurate coverage reports
  • Research and data analysis - Conducting research for the team and/or clients and reporting key details
  • Events - Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Presentation - Planning, structuring and delivering presentations internally and externally
  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include press releases, case studies, and award entries)
  • Social Media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • New business - helping to create engaging proposal documents and presentations for potential new clients
  • Administrative tasks - helping to ensure the smooth running of the team by completing administrative tasks as required

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.
  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Career development - Taking responsibility for personal learning and professional development
  • Meetings - Arranging internal and external meetings, ensuring locations are suitable and attendees needs are catered for
  • Diary management - Ensuring email/online diaries are kept up to date

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.
  • Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment
  • Networking - Building a professional network of other PR professionals whilst maintaining a professional image

Quality standards
  • Follow company and training provider procedures at all times
  • Produce high quality work with exceptional attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills, including the ability to write in different styles for different audiences
  • Effective communicator at all levels
  • Organised and able to manage own time
  • Strong attention to detail
  • Skilled in Microsoft Office packages
  • Working knowledge of foreign languages would be helpful, but is not essential

Personal qualities

  • Interested in working in B2B PR on an international level
  • Motivated and committed
  • Flexible and willing to learn
  • Creative
  • A 'self-starter' - someone who will use their initiative, be energetic and make the most of the opportunity
  • Happy to 'muck in'

Desired qualifications

  • Minimum of 3 A Levels or equivalent is desirable
  • GCSE A*-C/9-4 in English or equivalent
  • GCSE A* -C/9-4 in maths or equivalent

Future prospects

Future employment opportunities available on completion, depending on performance.

Things to consider

Our new apprentice will be required to travel to different locations when needed (mainly within central London, but potentially within Europe).

The Apprenticeship National Minimum Wage guide (ANMW):

Similar jobs

Similar jobs