PR & Communications Apprentice

Virgin Care Ltd
82 Great Suffolk Street, London, SE1 0BE
£20,000.00 annually
18 Sep 2019
21 Oct 2019
Role Type
Apprenticeship, Higher
Start Date
PR activities

Our PR and Communications Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.
  • Writing - Writing for external communications, communicating effectively with colleagues across the organisation, writing for the media, online and social media (this could include articles, news releases, blogs, and case studies)
  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way.
  • Media liaison - Understanding how the media operates, how to identify and create a good news story for the organisation, create media lists, monitor press clippings.
  • Deliver PR campaigns - Supporting the team in creating new campaigns.
  • Content - help make and edit video and audio content where needed for PR campaigns and ad hoc external messaging.
  • Evaluate campaigns - Monitoring and evaluate the effectiveness of campaigns and measure their impact
  • Presentation - Planning, structuring and delivering presentations internally and take part in internal meetings.

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.
  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management - Ensuring email/online diaries are kept up to date
  • Meetings - Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.
  • Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve KPIs and promote a motivated work environment

Quality standards
  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and able to manage own time
  • Strong attention to detail
  • Have experience shooting and editing video for online and social media whether through an educational course, work/work experience, or by running own website/blog/YouTube channel/vlogs/etc.

Personal qualities

  • Creative
  • Flexible and willing to learn
  • Motivated and committed
  • Interested in current affairs, the NHS and the political world it operates in
  • Able to show an understanding of brands and how and why reputation is important to them

Desired qualifications

  • Minimum of 3 A Levels or equivalent is desirable
  • GCSE: 9 to 4 (formerly A* to C) in English Language or equivalent
  • GCSE: 9 to 4 (formerly A* to C) in maths or equivalent

Future prospects

The potential future career path of a successful applicant will form part of discussions during the apprenticeship.

Things to consider

This position is based in Zone 1, London. The full address will be confirmed with applicants ASAP.

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