In this rotational programme, you’ll move through four roles to gain new skills and find a deeper understanding of how we market our services – both B2B and B2C.
In Marketing, you’ll help attract and retain customers and clients, communicating the benefits of banking with Barclays. Driven by commercial objectives, the team develops plans to promote our services and win business. Roles include everything from branding to advertising, social media to digital marketing, plus events, sponsorships and sales collateral. Working on diverse projects with this fast-paced team, you’ll learn how to communicate effectively and creatively across a range of marketing channels.
What to expect
Whether you work in Barclays UK, Corporate or Group Sponsorship Marketing, every day is different. This fast-moving area will see you take on varied and creative tasks, but you need to be organised and on top of new developments, whether that’s in your industry or in current affairs.
A ‘normal’ day could start with a breakfast seminar for clients in central London, before a meeting with corporate bankers to plan an event focused on technology and global business. You might then spend the remainder of the afternoon working on a number of other smaller project, potentially including:
- Working together with Barclays’ external creative agencies
- Honing your skills as you help us market through social media
- Liaising with internal stakeholders to understand commercial objectives
How you'll develop
Our clients and customers should expect nothing less than excellence. That’s why you can expect the very best training, development, leadership, mentoring and support to help you become the very best in banking.
The Initial Training Programme (ITP) will provide you with a strong foundation of technical and business knowledge to start building your career. Next, the Barclays Academies are your gateway to learning and development. They offer an extensive range of learning resources covering business specific skills, personal development programmes and leadership development. And our Digital Immersion programme gives all colleagues the skills to make the most of our expanding digital world.
Working with senior teams across the business, this role will help you gain vital marketing skills. Building impressive experience in planning, budgeting and relationship building, you’ll also have the chance to complete the CIM marketing qualification.
Who thrives here
If you’re organised, creative, and a good communicator, you could be well suited to a career in Marketing at with us. Our graduates also have a strong business mind-set and the ability to juggle multiple projects - including dealing with the unexpected.