PR & Communications Apprentice

4 days left

See Media Ltd
20, Colmore Circus, Birmingham, B4 6AT
£18,135.00 annually
12 Oct 2020
01 Nov 2020
Role Type
Apprenticeship, Higher
Start Date
If you're keen to become a core part of a new and growing agency, then we want to hear from you. We are a small team and support each other across our accounts, so we need to be creative, determined and flexible. Above all, we do what we do because we love it - we are excited to share this with our new apprentice.

From day one, our apprentice will have the opportunity to work across our client accounts, including some of the biggest organisations in the UK affordable housing sector. We are very keen to help the right person get the best possible start to their PR career and are fully committed to supporting them to successfully complete their apprenticeship. The successful applicant will work hard, have high standards and be enthusiastic to really make their mark.

At present, we all work from home, until such time as it is safe and sensible for us to return to using the office in Birmingham. We will provide our apprentice with a work laptop and appropriate desk and chair (if needed) to work from home.

PR activities

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.
  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Crafting posts and using social media in a strategic and effective way for our clients
  • Media liaison - Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns - Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation - Planning, structuring and delivering presentations internally and externally
  • Research & data analysis - Conducting research for the team and/or clients and reporting key details
  • Events - Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Budgets - taking charge of small finance processes related to PR campaigns
  • Media monitoring - writing and delivering monthly media monitoring reports; conducting sentiment scoring
  • See Media Newsletter - co-ordinating and contributing own blogs; newsletter issued monthly

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.
  • Time management - Planning, organising and prioritising their workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management - Ensuring email/online diaries are kept up to date
  • Meetings - Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.
  • Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment
  • Networking - Building a professional network of other PR professionals whilst maintaining a professional image

Quality standards
  • Follow company and training provider procedures at all times
  • Produce high-quality work with attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and able to manage own time
  • Strong attention to detail

Personal qualities

  • Creative
  • Flexible and willing to learn
  • Motivated and committed
  • A 'self-starter' - someone who will use their initiative, be energetic and make the most of the opportunity

Desired qualifications

  • GCSE Grades 9-4 (A*- C) or equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees

Future prospects

  • The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within See Media may be available on completion.

Things to consider

Company benefits include:
  • Flexible Schedule
  • Work from Home
  • Smart Casual Dress (with business attire as appropriate when meeting clients or representing See Media at events, etc)
  • Company Events
  • Free or Subsidised Travel for client meetings or elsewhere as required on company business (travel and other reasonable expenses covered)
  • Gym Membership
  • Company Pension
  • Sick Pay
  • Bonus Schemes (New Client Incentive) -when the employee originates a new client, the employee will receive 10% of revenues excluding VAT of first 3 months from new client as a bonus.

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