Marketing Apprentice

Recruiter
Puddle Ducks
Location
Knott Lane, Manchester, SK14 5BS
Salary
£165.00 per week
Posted
19 Oct 2020
Closes
11 Nov 2020
Ref
VAC091135274
Specialism
Other
Sector
Unspecified
Role Type
Apprenticeship, Higher
Start Date
November
Duration
Permanent
Role Purpose:
  • To ensure delivery of the local marketing plan
  • To assist the franchisee in evaluating marketing activity, setting marketing strategy and creating marketing plans to meet business objectives
  • To ensure Puddle Ducks is present locally across a variety of media
  • To create marketing materials to support the local plan
  • To use the marketing budget in line with the agreed strategy & deliver value for money
  • To build relationships with local press & contacts
  • To provide a link with the customer care team and identify local Marketing targets that will build customer numbers and drive both class viability and profitability
  • To assist franchisee in understanding influencers of customer satisfaction and make recommendations eg surveys

Key Responsibilities:
  • Execution of the local marketing plan
  • Feeding into local marketing strategy and objectives
  • Taking care of local marketing budget and spending in line with agreed strategy
  • Evaluation of marketing activity
  • Creation of materials such as ads, leaflets etc
  • Building relationships with local media, press, radio etc to develop marketing opportunities, & executing them
  • Roll out of National Marketing activity eg PJ week
  • Identify local targets for marketing activity, eg gap fill activity & execute plans
  • Engage with teaching team to enlist help in local marketing
  • Carry out customer surveys and research providing reports to Franchisee
  • Develop local plans to support launch of new pools & sessions

Deliverables:
  • Annual local marketing plan executed in line with Marketing Strategy
  • Budget kept up to date and managed so as not to exceed Business Plan
  • Evaluation of activities shared with Franchisee, Marketing Manager & team as appropriate
  • Regular coverage in local media to demonstrate good relationships
  • Library of suitable ads & materials available, in line with National Marketing guidelines
  • Plans regularly updated and amended to take into account ad hoc targets & gap fill activity
  • Plans for new pools prepared and executed


Requirements and prospects

Desired skills

  • Willing to learn about Digital Marketing with the desire to pursue this as a career
  • Good attention to detail and accuracy
  • Excellent written and verbal communication skills
  • An understanding of marketing is desirable


Personal qualities

  • Knowledge of Social Media
  • Computer Literate


Desired qualifications

  • 3 A-Levels or a completed Level 3 apprenticeship


Future prospects

  • As well as the chance to receive full on the job training throughout, by the end of the apprenticeship you'll have gained nationally accredited qualifications as well as English & maths Functional Skills Level 2
  • The company are also offering a full, long term position of employment with them upon successful completion of the Level 3


Things to consider

  • The role is office-based, however you will be required regularly to carry out various talks, fairs & presentations as well as occasionally carrying out some duties from home, poolside and at other venues such as team meetings, conferences or presentations. Some weekend or evening work will be required
  • Our teams helped us create Puddle Ducks vision, mission and company values and you will be expected to embrace these throughout this role

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