Full Fat
1 Kings Avenue, London, N21 3NA
£225.00 per week
11 Nov 2020
16 Jan 2021
Role Type
Apprenticeship, Higher
Start Date
This role is to support the agency teams on client campaigns, which requires good time management, organisational skills and enthusiasm for new projects.

The right person for the role will be a good writer with solid spelling, punctuation and grammar skills and be a confident communicator via telephone and face-to-face.

They must also be a good communicator and a team player. The PR Apprentice must have an interest and basic knowledge of the media as well as a passion for music, entertainment, food/drink and other forms of popular culture.

The PR Apprenticeship will provide the right applicant workplace training at Full Fat in tandem with a Level 4 Higher Apprenticeship course in Public Relations facilitated by JGA and assessed by the PRCA.

  • Participation in creative meetings
  • Organisation of assets
  • Office management support
  • Issuing and managing press and influencer invitations
  • Drafting copy to a brief
  • Answering incoming calls and taking messages where required
  • Office admin duties when/where required
  • Maintaining mailing lists and contact databases
  • Packaging and sending out mailers to influencers and media for collaborations
  • Media monitoring, i.e. reading the daily newspapers to look for client coverage, scanning our media monitoring service for coverage
  • Coverage saving, i.e. scanning, screen grabbing or audio recording
  • Research into areas such as geographical locations, food or drink types, music genres and scenes and other trends
  • Contributing to PR sell ins to journalists via the phone and drafting press releases
  • Media meets
  • Support for event prep and on-site

Additionally, the role may need to provide support at events which may take place evenings or weekends, however time in lieu for such activities will be taken into account.

Requirements and prospects

Desired skills

  • Previous experience is a strong advantage in a similar role, but above all it is the personality
  • Excellent written communication skills including spelling,punctuation and grammar are essential
  • Excellent communication skills via telephone and face-to-face are also essential
  • A basic understanding of G Suite - Google Drive, Gmail, Google Sheet, Google Docs or similar

Personal qualities

  • An interest in, and knowledge of the media printed, online and broadcast is essential
  • An interest in, and knowledge of music, entertainment and other forms of popular culture is essential

Desired qualifications

GCSEs (or equivalent) in English and maths at grade 4 (equivalent to a C) or above is desired.

Future prospects

The employer is looking for the Apprentice to transition into a full-time member of staff should a relevant vacancy be available at the end of the apprenticeship. Previous apprentices have been hired as full-time employees by the employer in the past.

Things to consider

The role comes with generous holiday, work from home days and flexible working hours. Plus, when out of lockdown - group experiences, monthly team lunches, accolades for workplace heroes, annual team trips and more.

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