PR Executive Apprentice

Ashton Road, Nr Cheltenham, GL20 7AU
£168.75 per week
07 Jan 2021
24 Feb 2021
Role Type
Apprenticeship, Higher
Start Date
We're looking for a future PR Executive superstar.

Ideally, the 'successful candidate' (we're dropping that in to make this a tad more serious, after all, itisa job description) will be passionate about writing creative press releases and liaising with journalists. Pretty essential really, as that's what we do and, by extension, so will you be the aforementioned 'successful candidate'.

As per the standard job requirement, you need to be well organised (you actually do) and personable (we really do want to like you) but above all, hold a true delight for creativity.

And you need to be able to write. Writing is a big part of Pic PR - we're not all air kisses and Ab Fab here, darling - so we're looking for a serious literary talent. Or at least a fairly decent one.

Still reading? Good.

Some experience would be great, but this is an apprenticeship role - so we're being realistic! What we like is enthusiasm so if you have that then this role could be for you.

Dispensing with the preamble then, whatisthis role I hear you say? At a basic level, it's working in the 'Press' team, reporting to the management team and account management team. Pretty straightforward. But what does that entail?

Well, day-to-day tasks will include the following:
  • Drafting and distributing press releases and expert articles (pretty standard; as a PR, you're pretty much 'expert' in all manner of things)
  • Swiftly creating engaging commentary in light of breaking news or events
  • Building relationships with media, including creating relevant lists and carrying out comprehensive media 'sell-ins' via phone and email. PRs are generally a talkative bunch, so the gift of the gab is a useful forte
  • Liaising with journalists and clients re: potential media opportunities. This is where there might be some air kissing
  • Using and managing the agency's PR software
  • Organising media competitions, press stays, and setting up briefing opportunities (more air kissing)
  • Weekly and monthly reporting. Some would call this evidence of hard work
  • Bringing in new ideas to improve our way of working

Requirements and prospects

Desired skills

  • Good writing skills. Literacy plays a big part on social, funnily enough

  • Interest in and curiosity about our core sectors, particularly hospitality and care - but we're happy to hear of any valid experience
  • A creative thinker. We love a good PR stunt at Pic PR, and if you've got ideas a plenty, you'll fit right in
  • A genuine love for PR/Marketing. It's always good to actually like what you do

Personal qualities

  • A passion (cliché bell, ding ding!) for our core sectors, particularly hospitality and care
  • A great writer and love for creating inspiring text
  • A creative thinker. We love a good PR stunt at Pic PR, and if you've got ideas a plenty, you'll fit right in
  • An interest in PR/Marketing. Always good to actuallylikewhat you do
  • Polished and professional appearance. We don't mean spit shine shoes here, but we do mean not Frank Gallagher
  • Calmness under pressure and ability to achieve tight deadlines. Running around yelling 'Keep calm, Captain Mainwaring!' in a crisis, just puts the rest of the team on edge
  • A real appetite for digital comms. Digital: it's the future. We've tasted it
  • Positive attitude. Whilst we love a bit of self-deprecation, please, no misery guts; we're an upbeat bunch!
  • Fun and friendly demeanour *rolls eyes in fun and friendly way*
  • Finally, a good sense of humour. Yeah, we're dead funny. So, you'd better be too

Desired qualifications

GCSEs at grades A*-C/9-4 (or equivalent) in maths and English.

2 A-Level qualifications (or equivalent)

Future prospects

Potential for permanent employment following successful completion of the apprenticeship.

Things to consider

Being able to drive, and having your own car is beneficial but not essential.

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