PR & Communications Apprentice

23Red Ltd
20, Northdown Street, London, N1 9BG
£21,200.00 annually
26 Feb 2021
20 Mar 2021
Role Type
Apprenticeship, Higher
Start Date
Whilst our heritage as an agency is in government and not for profits, the team has a wealth of big brand experience and this is a core focus of growth at the moment. It's an exciting time to join, we are involved in a lot of new business so it's a great place to learn the entire PR journey from taking a brief through pitch to delivering campaigns through to the evaluation of our impact. And you will get to learn about the whole marketing mix - we do have some PR-only clients but we also work on a lot of fully integrated accounts so lots of opportunities.


PR activities

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.
  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison - Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings
  • Deliver PR & influencer campaigns - Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation - Planning, structuring and delivering presentations internally and externally
  • Research & data analysis - Conducting research for the team and/or clients and reporting key details
  • Budgets - taking charge of small finance processes related to PR campaigns

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.
  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management - Ensuring email/online diaries are kept up to date
  • Meetings - Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.
  • Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment
  • Networking - Building a professional network of other PR professionals whilst maintaining a professional image

Quality standards
  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and good time management - you can juggle different activities, understanding what needs to be prioritised, and will flag if deadlines won't be met
  • Diligent - you consistently ensure that you review your pieces of work and pay strong attention to detail even when things are busy.
  • Good research and analytical skills, we will train you to use our social listening and media databases

Personal qualities

  • Genuine interest in public relations and communications
  • Motivated and committed
  • Flexible and willing to learn
  • A proactive 'self-starter' - someone who takes the initiative to volunteer for tasks, is energetic in making the most of the opportunity, and offers ideas at meetings
  • Creative
  • A strong media interest
  • Culturally savvy

Desired qualifications

  • GCSE Grades 9-4 (A*- C) or equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees

Future prospects

The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within 23red may be available on completion.

Things to consider

Please note the office is likely to be moving to Covent Garden in April 2021

Benefits include:
  • 25 days of annual leave per annum
  • Breakfast and fruit at the office (pending COVID restrictions)
  • Employee Assistance Programme with Health Assured (provides confidential, free advice to 23red employees on a range of areas including housing, finance and mental health support / counselling
  • Social events
  • Learning and development programme in place

On passing your probation period benefits include:
  • Cultural Allowance (£240 per year to spend on cultural activities)
  • Eye tests
  • Life Assurance
  • Cycle to Work scheme
  • Bonus scheme
  • Reward and recognition scheme

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