PR & Communications Apprentice

207-215, King's Cross Road, London, WC1X 9DN
£21,157.50 annually
31 Mar 2021
10 Apr 2021
Role Type
Apprenticeship, Higher
Start Date
JAEs work closely with, and support, Account Executives and Account Managers. They typically cover a variety of clients. In essence, the JAE role is all about getting to grips with the basics of PR and it exists to enable the individual to demonstrate they have the ability to effectively manage and deliver important account processes. It is also essential that JAEs show motivation and ambition and demonstrate aptitude for influencer relations and content creation. This involves developing the knowledge and confidence to both identify and pitch for relevant opportunities. Effective and successful JAEs are able to demonstrate a strong desire to learn, ambition to progress and rise to challenges, but above all, reliability, efficiency and dependability.

Main Job Functions - Account Support:

Follow account processes to include:
  • Regular reporting on account activities and results delivered
  • Monitoring of editorial calendars, influencer enquiry systems and social media for potential client opportunities
  • Successful pitching to influencers for potentially relevant opportunities
  • Event tracking and identifying speaker opportunities
  • Identifying possible award opportunities
  • Preparing first drafts of pitches and content
  • Maintaining a functional and up-to-date influencer distribution databases

Areas of Responsibility -Reporting, support and logistics:
  • Set up client calls and meetings, providing agendas and taking and communicating action reports/activity summaries
  • Manage and update client trackers and SLAs
  • Monitor and update features lists
  • Participate in brainstorms
  • Attend client meetings or events as requested by account teams
  • Assist with client-related logistics to include booking of venues, restaurants for update meetings, media lunches, analyst meetings, media tours etc.
  • Assist with hospitality arrangements for client meetings working in tandem with the office manager

Content creation:
  • Provide support to teams in the production of client materials such as presentations and reports

Research, plan and produce first drafts of:
  • Press releases
  • Blogs
  • Social media posts
  • Briefing documents

Influencer relations:
  • Tracking & recommending client opportunities using forward features lists, influencer enquiry systems, personal relationships and social media
  • Influencer pitching that delivers tangible results
  • Identifying relevant industry events and awards and recommending them to the team
  • Identifying and recommending relevant speaker opportunities
  • Handling content distribution, including the organisation of wires where needed
  • Collating, documenting and creating materials to demonstrate programme success -coverage books, share of voice analyses etc.
  • The collation and ongoing management of influencer lists

Research & knowledge development:
  • Consuming news and analyst content relevant to clients and their industries, demonstrating the establishment of knowledge and sharing relevant items with the account team (this may include content curation for social programmes)
  • Following and researching industry trends relevant to clients and their industries, demonstrating an understanding of key issues in the creation of client content
  • Support client and new business teams by conducting research into new areas and presenting back in appropriate, defined formats -this may include market analyses, share of voice analyses etc.
  • Develop an understanding of the marketing mix, particularly the role of PR in relation to other disciplines through consuming appropriate PR/marketing industry content
  • Become a proficient user of social media channels, especially Twitter and LinkedIn
  • Commit to securing PRCA Continuous Professional Development certification every year

  • Input timesheets and expenses correctly and on time
  • Monitor allocated hours to client work (avoiding over or under servicing client accounts) and expenses
  • Raise supplier purchase orders

Requirements and prospects

Desired skills

  • Has the ability to build rapport quickly
  • Strong spoken and written communication skills, with excellent spelling and grammar
  • Organised withgood time management

Personal qualities

  • Basic understanding of PR and its role in the overall marketing mix
  • Demonstrable interest in PR - work placements, previous roles, volunteering, blogging, extra-curricular activities etc (direct PR experience not essential)
  • Well organised, ambitious and confident
  • Excited by technology and the benefits it can deliver
  • Motivated to learn
  • Willing to promote and follow the workplace values of CCgroup (expert, driven, curious,supportive, genuine)

Desired qualifications

  • GCSE Grades 9-4 (A*- C) or equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees

Future prospects

The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within CCgroup may be available on completion.

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