Digital Marketing Apprentice

Recruiter
Confidential
Location
Lancashire
Salary
5.00 - 5.00 GBP Hourly
Posted
07 Apr 2021
Closes
05 May 2021
Specialism
Marketing
Sector
Retail
Start Date
Immediate
Duration
Permanent
We are a kitchen company retailing and trading solely online via our website and our eBay store. Our key customers are those looking for replacement kitchen doors and those looking for a superb quality kitchen at a price they can afford. We also cater for those starting with a blank canvas and can take them all the way from planning/designing to delivery of their brand new kitchen. We have big plans for 2021 so you can expect to gain experience in a wide range of areas.

Brief job description:

Estio Training have an exciting new opportunity for a Digital Marketing apprentice at Doors2go, based in Lancashire.

Job Description:

Creating content and digital marketing campaigns using various channels and methods including Facebook, the web and offline. You will be creating campaigns from scratch using Adobe suite, or similar so a good knowledge of Adobe (or similar) and work experience either for a business or for personal projects is essential. You will be involved in all areas of digital marketing for the company. General administrative duties may also be required including; dealing with customers to ensure we nurture and develop customer relationships, processing sales orders and speaking on the telephone.

Job duties:

* Creating social media campaigns to drive traffic to the website, gain more followers and convert those followers into customers.

* Maintain our brand image online by responding to customer comments and questions both online and offline.

* Help with mail shots each month - email marketing communications and any mail drops.

* Assist with tasks for website relaunch these include but are not limited to; gathering and creating content, briefing outside agencies i.e. freelancers and providing feedback where needed and have a hands on approach with the website redesign.

* Create content (ongoing) including blog posts, and other content required on the website.

* Speak with our marketing agency including attend zoom calls and meetings with a view to having action points for both us and them.

* Speak with customers and suppliers to advise, inform, help and also take sales via telephone if needed.

* Produce quotes for customers if needed.

* Collate information into a monthly report - sales, conversions from marketing, google analytics etc. in order for all stakeholders in the business to have a clear insight of what is happening.

Qualifications:

• 5 GCSEs grades A*-C/9-4 or equivalent (including English Language, Maths & ICT)

English must be at A/B at GCSE level

Skills:

You will need to have a thorough understanding of the internet and social media, excellent English written skills and be looking for a digital marketing career in the long-term and specifically to learn new skills in this digital field.

The ideal candidate will have the following skills:

* Have a passion for branding and creating a brand - brand awareness, brand image etc.

* Adobe creative suite including Photoshop, InDesign and preferably Illustrator is an advantage.

* Knowledge of printing process, materials and proofing methods.

* Basic HTML5, CSS3 an advantage - for creating Email Newsletter Marketing Templates.

* Be flexible, adaptive, and able to 'muck-in'.

* Customer relationship management - Enquires responding to people on social media, via emails and sales etc.

* Fluent with email marketing including use of software i.e. Mail Chimp is advantageous.

* Creative copywriting skills are preferred.

* Creative flair, originality, and strong visual sense.

* Excellent communication, presentation, and storytelling skills.

* High attention to detail -including proofreading capabilities.

* Able to follow procedures and processes.

* Good time management skills.

* Able to work on own initiative and prioritise tasks accordingly.

* Ability to work well under pressure and as part of an integral small-knit team.

* Experience with Google marketing and Google analytics is an advantage.

Future prospects:

The role may offer a permanent role upon completion of the apprenticeship depending on performance.

Training to be provided:

The Estio Training programme gives young people the opportunity to get hands on experience in the IT industry whilst still employed in a real paid job with no cost or debt.

Learners will receive six weeks of intensive training. Whilst in the workplace, apprentices will also receive continual coaching, help and guidance from a dedicated Skills Development Coach who will be there to ensure that they get the most from their work experience.

This apprenticeship will give you a Level 3 Digital Marketer Standard with training in areas such as:

* Functional skills, Maths L2 and English L2

* Principles of Coding

* Marketing Principles

* Digital Marketing Business Principles with E-Commerce

* Video & Imaging Software

Some of these modules will include an option to take an examination in order to receive a professional certificate

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