Sales Adviser Apprentice - BMW

27 May 2021
24 Jun 2021
Start Date
We are currently recruiting for a Sales Adviser Apprentice

The successful applicant will have the opportunity to work with one of the world's most prestigious and technologically advanced car manufacturers. There are very few Customer Service Apprenticeships in the motor industry and the BMW programme is regarded as being the leader in delivering the ultimate customer experience.

You will be working in a busy BMW/MINI Retailer. Your role will be focused on dealing with customers, who have high expectations and a varied range of needs and demands. As a result, you need to have exceptional interpersonal skills and be able to build rapport, as well as a desire to provide the highest level of customer service. This combined with excellent organisational and communication skills will enable you to deliver outstanding customer service, representing the high standards and reputation of the BMW/MINI brand.

This 12 month programme focuses on the core skills that a Sales Executive needs to be successful within a Retailer and has been developed using a blend of face to face and digital learning concluding with a national customer service qualification and the BMW Sales certification

Main duties to include:

Dealing with customers face to face delivering a high standard of customers service

Building Rapport with new customers
Dealing with enquires over the phone, on line and in person
Shadowing sales mentor
Identifying and meeting the customers' requirements
Advising customers and making recommendations on the BMW/MINI product range
Guide customer through the sales process

Requirements and prospects

Desired skills

Excellent communication skills with the ability to build relationships over the phone and face to face

Great customer service
Full training will be provided
Personal qualities

Successful applicants must demonstrate the following:

Passion for sales with a hunger to earn well
Drive to achieve targets
Commitment to the programme
An interest in the automotive industry
To have good communication and organisational skills
To be honest and trustworthy with a willingness to learn
To have a positive attitude and work ethic, with high level of professionalism to represent the BMW/MINI brand

Desired qualifications

Applicants are required to have, or predicted to obtain, GCSE Grade A*-C / 9-4 or Functional Skills Level 2 (or equivalent) in the following subjects:

ICT (or one other subject if candidate did not take ICT)
You must be eligible to work in the UK before you apply and hold a full UK driver's license (this is due to the nature of the role).

You must be 21years and over (this is due to the company car insurance)
Future prospects

On successful completion of the apprenticeship, you will be a qualified Sales Executive.

You will also gain a Level 2 Customer Service Practitioner.

Following this, there are various opportunities for progression within the Retailer.

Things to consider

Successful applicants must be prepared to travel to the BMW Group Academy in Berkshire to complete their apprenticeship training.

Training is completed in one-week blocks approximately once every two months. All training costs are covered by the BMW Retailer (travel, accommodation and food).

The Basic Salary is GBP21,000pa

Woking hours are Monday to Friday and every Saturday (with a day off during the week)

About the employer

Sales Advisers Apprentice will be employed at Stephen James BMW/MINI Retailer, and will attend the BMW Group Academy for their training. The BMW Group Academy is based at Wokefield Park near Reading in Berkshire.

Stephen James Group is an established authorised BMW and MINI franchise with dealerships in North and South East London and Kent. As an employee-owned company, our staff hold to our 5 Core Values of providing Unrivalled Service to customers and colleagues, Unquestionable Honesty, People Obsession, Outrageous Creativity and Giving Back to the community with the ultimate aim of treating our customer and colleagues like gold

Training to be provided

All Sales Adviser Apprentices attend the BMW Group Academy UK in Berkshire for their off-the-job training. The apprenticeship will have a strong focus on the retail environment and the high customer service expectations of BMW & MINI customers, as well as Sales Adviser specific training. The training takes place over a 12 month period at the BMW Group Academy and has been designed to suit both BMW and MINI Sales Adviser roles.

During the time spent at your BMW Retailer, a mentor will be allocated to oversee the work-based learning programme. A BMW representative will also visit on a 12 weekly basis to set performance targets and ensure any development needs are being met.

While the programme will focus around customer service skills, also embedded within the six weeks training will include the current certification training courses for the Sales Adviser role. Additional technical and product awareness training will also be included.

Qualifications to be achieved:

Level 2 Customer Service Practitioner
Sales Executive Certification

Employer's application instructions

Applications for this apprenticeship will be reviewed and shortlisted by retailer before being processed by BMW Group Academy

Candidates will only be contacted if they meet the initial criteria for the BMW/MINI programme

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