Digital Marketing Apprentice

7826.00 - 11739.00 GBP Annual
03 Jun 2021
23 Jun 2021
Start Date
About the company:

The Grammar School at Leeds (GSAL) is a leading independent school for boys and girls aged three to 18. Our campus is a greenfield site at Alwoodley Gates in north Leeds, well-placed for families from across North and West Yorkshire.

Under our 'diamond model' structure, children learn in single sex classes from ages 11 to 16, while benefiting from shared form time and co-curricular activities. In % of A-level grades awarded to GSAL students were at A* to B and 94% of leavers progressed to higher education. 74% of GCSE grades were at 7 or above.

With employers looking for specific skills and attributes as well as knowledge of the business world, we support our pupils' personal development and team working through a wide range of enhancement opportunities.

Pupils undertake work experience in Year 11, whilst our sixth form students participate in our Aspire programme, including voluntary work and taught courses, alongside their A-level studies to prepare them for life after school. They can take part in the Leeds Enterprise Advisory Programme (LEAP). Many activities are student driven to provide leadership opportunities. The Extended Project Qualification enables pupils to develop research skills and self-motivation.

With 2,100 pupils and 375 staff, we are a major employer and a significant local business with a turnover of over GBP24 million. We invest over GBP1m a year in bursaries to support pupils from a wide range of backgrounds.

The GSAL Business Networking Group is a forum for our parents and associates, whether self-employed or working in SMEs, industry or the professions, to share ideas and build contacts.

The strength and diversity of the region's economy contributes to GSAL's success, and we are proud of our role in developing talented young people who will ensure that our region continues to thrive.

Brief job description:

Estio Training have an exciting new opportunity for a Digital Marketing Apprentice with The Grammar School at Leeds, a leading independent school based in Leeds.

* You will support the work of other members of the team for example helping at events, school outreach activity and covering reception.

* Any other assistance as may be reasonably required from time to time by the Principal or other senior manager in order to facilitate the efficient running of the school.

* This job description does not define in detail all responsibilities and the responsibilities and activities in the job description may be varied to meet the changing demands of the school at the reasonable direction of the Principal.

* All staff employed by The Grammar School at Leeds are expected to take responsibility for promoting and safeguarding the welfare of children and young persons for whom they are responsible or with whom they come into contact.

* All staff should be aware of the school's health and safety policy and implement it as appropriate.

Your duties and responsibilities in this role will consist of:

* Manage the school's social media channels aimed at prospective parents and alumni including Facebook, Twitter, Instagram, YouTube and LinkedIn and other relevant platforms.

* Create social media campaigns which effectively communicates the school's offering.

* Support the development of specific campaigns to create and maintain high levels of engagement, build trust and communicate key messages.

* Identify potential stories and content for the school's social media channels.

* Create, manage and deliver a social media calendar of activities which raise the profile of the school.

* Work with stakeholders including SLT, Directors of Faculty, Heads of Departments, student societies and others to identify and create compelling and engaging content.

* Measure and report on the performance of social media and social campaigns using Google Analytics, Hootsuite and other online tracking tools.

* Stay up to date with social media developments and generate new ideas to draw and engage the audience's attention.

* Assisting with visiting photographers and videographers.

* Assisting with the collation and distribution of the parents' weekly bulletin and in due course the parent app/portal.

* Any other assistance as may be required from time to time by the post holder's line manager in order to facilitate the efficient running of either service for example covering reception and helping with events.


• 5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

Skills Required:

1. Excellent communication skills - written and verbal (essential).

2. Excellent team player (essential).

3. A creative flair (desirable).

4. Reliable and punctual (essential).

5. A professional, friendly and a "people person" (essential).

6. Desire to learn (essential).

7. Excellent relationship building skills (desirable).

8. A proactive, flexible and innovative approach (essential).

9. Flexibility to attend other meetings and events outside of standard working hours including evenings and weekends if required

Personal qualities:

1. Knowledge and experience of a range of social media platforms (essential).

2. Experience of social media content planning, creation and monitoring (desirable)

Experience of photography and/or creation of video content (desirable)

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