Digital Marketer Apprenticeship

5 days left

Recruiter
HOLISTIC RECRUITERS LIMITED
Location
2nd Floor, 16, Middleborough Road, Colchester, CO1 1QT
Salary
£12,480.00 annually
Posted
07 May 2021
Closes
20 Jun 2021
Ref
VAC001708534
Specialism
IT
Sector
Technology
Role Type
Apprenticeship, Degree
Start Date
July
Duration
Permanent
Duties will include:
  • Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
  • Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign
  • Write and create content for the different audiences, online channels and create clear "Call to Actions" and user journey's
  • Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies
  • Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation's digital marketing strategies, drivers and customer behaviours
  • Manage, plan, specify, lead and report on digital marketing projects
  • Manage and optimise key channels and content within a digital marketing plan
  • Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account
  • Apply a marketing mix / digital marketing mix to meet customer expectations
  • Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI)
  • Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement
  • Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
  • Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change
  • Identify, recognise and understand internal and external business intelligence and factors that may impact future operations
  • Interpret, communicate and brief internal or external stakeholders on digital business requirements


Requirements and prospects

Desired skills

  • Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international
  • The Digital Marketing environment for International marketing and multichannel marketing, for agencies as well as the client
  • Stakeholder and customer requirements, commercial awareness and business improvement processes that are relevant to campaign management
  • Digital graphic design,interface design, and authoring
  • Theuser experience, and how to maximise engagement
  • Segmentation, targeting and application of sales funnel, the path to purchase, and customer attribution
  • E-commerce and the importance of product descriptions, images, site layout and what makes a good online shopping experience
  • Ability to communicate and actively listen at all levels
  • Ability to work under pressure and unsupervised, and interact effectively within teams
  • Consider the impact of work on others, especially where related to culture, diversity and equality
  • Demonstrate business disciplines and compliance with procedures and principles to ensure work is of high quality and fit for purpose, with high attention to detail and the ability to work to deadlines
  • Show integrity and respect for confidentiality and data security in work and personal situations
  • Be enthusiastic and have a thorough and flexible approach to work and to personal development through CPD and life-long learning
  • Logical thinking and a creative approach to problem-solving to systematically analyse and apply structured techniques to complex systems and situations


Personal qualities

  • Be enthusiastic and have a thorough and flexible approach to work and to personal development through CPD and life-long learning
  • Logical thinking and a creative approach to problem-solving to systematically analyse and apply structured techniques to complex systems and situations


Desired qualifications

To be considered to start the Degree Apprenticeship you will be required to hold the following qualifications.

If you are under 24 you're expected to have at least 200 points at A-level or NVQ level 3 (or equivalent), and Maths and English GCSEs (or equivalent) at grade C/4 or above.

Future prospects

Manager level at Digital Marketing

Things to consider

Please do not apply if you do not meet the education entry requirements.

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