PR & Communications Apprentice

New Cross Court, New Cross Hill, South Petherton, TA13 5HZ
£161.25 per week
10 May 2021
18 Jun 2021
Role Type
Apprenticeship, Higher
Start Date
You will be working with an experienced team of dedicated professionals from a variety of PR and communications backgrounds, with opportunities aplenty and a training programme that will keep your career progressing at a healthy pace.

The successful candidate will support our existing team with the end-to-end process of delivering strategic communications campaigns and projects of exceptional quality.


This section of the job description describes the activities that the apprentice will be required to complete as a PR Apprentice. If there are any other activities that will be part of your apprentice's role please add below.

PR activities:

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.
  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison - Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns -Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns -Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation - Planning, structuring and delivering presentations internally and externally
  • Research & data analysis -Conducting research for the team and/or clients and reporting key details
  • Events - Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Account administration -searching for and collating media coverage, taking post and accepting deliveries, answering the telephone, preparation for client meetings

Workload management:

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.
  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management -Ensuring email/online diaries are kept up to date
  • Meetings -Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people:

The PR apprentice will also be required to demonstrate the following in their ability to work with people.
  • Professional relationships -Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment
  • Networking - Building a professional network of other PR professionals whilst maintaining a professional image

Quality standards:
  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and able to manage own time
  • Strong attention to detail

Personal qualities

  • Flexible and willing to learn
  • Motivated and committed
  • A 'self-starter' -someone who will use their initiative, be energetic and make the most of the opportunity
  • Creative

Desired qualifications

  • GCSE Grades 9-4/A*-Cor equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees

Future prospects

The potential future career path of a successful applicant will form part of discussions during the apprenticeship.

Things to consider

Please note that own transport is essential.

You may be required to work flexible hours to meet our service commitment.

The Apprenticeship National Minimum Wage guide (ANMW):

Similar jobs

More searches like this

Similar jobs