PR & Communications Apprentice

35-41 Folgate Street, London, E1 6BX
£20,000.00 annually
25 May 2021
18 Jun 2021
Role Type
Apprenticeship, Higher
Start Date
This apprentice role at Bastion will best suit somebody who is motivated, tenacious, and willing to learn, with an interest in the video games industry. We are a specialist team who provide our clients with bespoke, tailored campaigns across both corporate and consumer sectors. The role is ideal for someone looking to break into the video games industry and make their mark across major clients.

PR activities:

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:
  • Writing: Writing for business communications, communicating effectively with PR clients, writing for the media (including articles, news releases, blogs, and case studies)
  • Social media: Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison: Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns: Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns: Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Research & data analysis: Conducting research for the team and/or clients and reporting key details
  • Presentation: Planning, structuring and delivering presentations internally & externally
  • Events: Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Budgets: taking charge of small finance processes related to PR campaigns

Workload management:
  • Time management: Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date
  • Meetings: Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development: Taking responsibility for personal learning and professional development

Working with people:
  • Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment
  • Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and good time management: you can juggle different activities, understanding what needs to be prioritised, and will flag if deadlines won't be met
  • Attention to detail: you consistently ensure that you review your pieces of work and submit to a good standard even when things are busy
  • Passionate about video games and tech

Personal qualities

  • Genuine interest in public relations, communications or marketing
  • Motivated and committed
  • Flexible and willing to learn
  • A proactive 'self-starter': someone who takes the initiative to volunteer for tasks, is energetic in making the most of the opportunity, and offers ideas at meetings
  • Creative
  • A strong interest in media and content creators
  • Be constantly curious and willing to learn and diversify

Desired qualifications

  • GCSE Grades 9-4 (A*- C) or equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees

Future prospects

The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within Bastion may be available on completion.

Things to consider

You may be required to work flexible hours to meet the needs of clients.

Benefits offered:
  • Casual Dress
  • Company Events
  • Gym Membership
  • Company Pension
  • 25 days holiday
  • Regular company after hours activity
  • Dedicated budget to training and professional development

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