BMW Aftersales Customer Service Advisor Apprenticeship - Sytner Cardiff BMW

BMW Group Academy 285-287 Penarth Rd Cardiff CF11 8TT
Apprenticeship rates
14 Jun 2021
23 Jun 2021
Start Date
About the apprenticeship


There are very few Customer Service Apprenticeships in the motor industry and the BMW programme is regarded as being the leader in delivering the ultimate customer experience.

You will be working in a busy BMW service department. Your role will be focused on dealing with customers, who have high expectations and a varied range of needs and demands. As a result, you need to have exceptional interpersonal skills and be able to build rapport, as well as a desire to provide the highest level of customer service.

This combined with excellent organisational and communication skills will enable you to deliver outstanding customer service, representing the high standards and reputation of the BMW/MINI brand.

Service Advisor specific duties include:
•Working face-to-face with customers within the retailer
•Handling calls to the retailer, including booking and scheduling vehicle services and repairs
•Estimating time and costs associated with vehicle services and repairs
•Handling and responding to customer complaints
•Being involved with interpreting initial customer concerns and liaising with the vehicle technicians
•Liaising with customers and keeping them updated of any additional work that may be required
•Tracking customer vehicles through the workshop during service and repair
•Advising customers on how to solve problems with their vehicles

Additional information

All Aftersales Customer Service (Service Advisor) Apprentices attend the BMW Group Academy UK in Berkshire for their off-the-job training.

The Apprenticeship will have a strong focus on the retail environment and the high customer service expectations of BMW customers, as well as Service Advisor specific training.

The training takes place over a 1-year period at the BMW Group Academy and has been designed to suit both parts and service advisor roles.

During the time spent at your BMW retailer, a mentor will be allocated to oversee the work-based learning programme. A BMW representative will visit or review between every 6 to 12 weeks to set performance targets and ensure any development needs are being met.



Desired skills

•To have good communication and organisational skills
•Full training will be provided

Personal qualities

Successful applicants must demonstrate the following:
•An enthusiasm for excellent customer service
•An interest in the automotive industry
•To be honest and trustworthy with a willingness to learn
•To have a positive attitude and work ethic, with high level of professionalism to represent the BMW/MINI brand
•To be able to work effectively as part of a team in a busy service department, as well as having the capability to follow instructions and work individually


Desired qualifications

Applicants are required to have, or predicted to obtain, GCSEs at grades A*-C/9-4 (or equivalent) in the following subjects:
•ICT (or one other subject if candidate did not take ICT)


Welsh Spoken Skills: No Welsh Written Skills: No

Course details

Training provider:
Babcock Training Ltd

BMW Retail Network Apprenticeship Programme

About the employer

BMW Group Academy 285-287 Penarth Rd

CF11 8TT

Disability confident

Yes, we are part of the Disability Confident Scheme from the UK Department for Work and Pensions.

Please note that all apprenticeships are open to everyone. However, some organisations have worked to achieve Disability Confident accreditation. You should always apply for the apprenticeship you feel best suited to.

Interview arrangements

Prospective candidates will be invited to undertake a telephone interview with one of our Apprenticeship Recruitment Team. If you are successful at the interview process, then you will be recommended for a work trial at the respective BMW Retailer.

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