PR & Communications Apprentice

Lewis Communications Ltd
Millbank Tower, Millbank, London, SW1P 4RS
£18,000.00 annually
12 Jul 2021
04 Aug 2021
Role Type
Apprenticeship, Higher
Start Date
The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The PR & Communications Apprentice will develop a clear understanding of the team's requirements and objectives, be proactive in attitude and supportive to the team at all times.

PR activities:

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.
  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison - Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns - Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation - Contributingto the development of presentation decks andparticipatingin delivering presentations externally;planning, structuring anddelivering presentations internally
  • Research & data analysis - Conducting research for the team and/or clients and reporting key details
  • Events - helping to plan, organiseand co-coordinateevents, meeting the objectives of the brief.
  • Budgets - taking charge of small finance processes related to PR campaigns

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.
  • Time management: Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date
  • Meetings: Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development: Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.
  • Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment
  • Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and good time management
  • Strong attention to detail

Personal qualities

  • Genuine interest in public relations, communications or marketing
  • Creative
  • Organised and able to manage own time
  • Flexible and willing to learn
  • Motivated and committed
  • A proactive 'self-starter': someone who takes the initiative to volunteer for tasks, is energetic in making the most of the opportunity, and offers ideas at meetings
  • Curious and enjoys learning about new (sometimes technical) subjects
  • Has an interest in news and current affairs

Desired qualifications

  • GCSE: 9 to 4 (formerly A* to C) or equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees

Future prospects

The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within LEWIS may be available on completion.

Things to consider

You may be required to work flexible hours to meet the needs of clients.

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