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Marketing Executive Level 4 Apprenticeship

Employer
CAUDWELL CHILDREN
Location
The Caudwell International Children, Innovation Way, Newcastle, ST5 5NT
Salary
£187.50 per week
Closing date
25 Sep 2021

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Specialism
Marketing
Sector
Advertising, Media & PR
Role Type
Apprenticeship, Higher
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This is a fixed term post supporting the Associate Director of Communications in the planning, delivery and evaluation of media, social media and other marketing activity at Caudwell Children.

The post sits within the Marketing & Communications team who are responsible for promoting the charity's services and fundraising campaigns.

The role will suit a motivated, media and social media-savvy individual, who is confident in publicising the charity's work and choosing the appropriate channels to do so.

The Marketing Executive Apprentice will support the wider Marketing & Communications team to liaise with media outlets, liaise with families to collate case studies that promote the charity's work and to ensure the charity is at the heart of conversations relevant to its causes.

They will also support in boosting the followers and engagement across the charity's social media platforms - this will include regular analysis and research of the charity's competitors and influential voices across the media and on social media.

Main Duties:

  • Media Appeals - liaise with Family Ambassadors by telephone and email to administer the scheme.
  • Media - scope out and make contact with relevant media contacts and online influencers who can support our causes.
  • Case Studies - liaise with families by telephone and email to gather photo, videos and quotes for each service.
  • Research - to conduct online research into community groups and Facebook groups that the charity can join and network with in order to promote its services to relevant audiences.
  • Database Management - supporting the maintenance of the stakeholder database in the Campaign Monitor email system and the Raiser's Edge CRM system to ensure that they are accurate, comprehensive and up-to-date. This includes manually cleansing the contact data for donors, supporters and fundraisers.

Other:

  • Uphold the principles and practice of customer care and continuous improvement.
  • At all times to afford service users, colleagues and stakeholders the dignity and respect to which they are entitled with full regard to the organisations Equality and Diversity Policy.
  • Confidentiality and data protection regarding all personal information and Caudwell Children activities must be maintained at all times (both in and out of working hours) in accordance with professional codes of conduct and relevant legislation such as the General Data Protection Regulations 2018.
  • Have an awareness of relevant health and safety regulations and legislation.
  • Be responsible for your own health and safety and that of anyone else whom your acts and omissions may affect and maintain a professional and hygienic personal appearance at all times.
  • Ensure maintenance and security of physical, financial and information resources, where applicable.
  • Effectively maximise all resources available in the course of your duties, minimising waste and working within budgets.
  • Adhere to all Caudwell Children policies and procedures.
  • Demonstrate commitment to Caudwell Children's mission, vision and values.
  • On occasion and when necessary work flexible hours to meet the needs of the business.
  • Willingness to travel in order to meet the needs of the post.

This Job Description indicates only the main duties and responsibilities of the post and is not intended as an exhaustive list. The post holder may be asked to carry out other duties from time to time. The Charity reserves the right to amend this Job Description from time to time, according to business needs.

Requirements and prospects

Desired skills

Essential Criteria
  • Knowledge of social media channels.
  • Excellent interpersonal skills.
  • Good written communications skills (emails, letters).
  • Professional telephone manner.
  • Competent in the use of Microsoft Office platforms (Word, Excel especially).

Desirable Criteria
  • Experience of websites is valued, but not essential
  • Experience of social media channels is useful
  • Experience of CRM systems is valued, but not essential
  • Insight into the UK media (online and traditional) an advantage
  • Experience of working in the Charity/Third Sector
  • Experience of working with volunteers


Personal qualities

  • Knowledge of social media channels.
  • Excellent interpersonal skills.
  • Good written communications skills (emails, letters).
  • Professional telephone manner.
  • Competent in the use of Microsoft Office platforms (Word, Excel especially).


Desired qualifications

GCSEs (or equivalent) in English and Maths at grade 4 (equivalent to a C) or above is required.

Future prospects

The employer is looking for the Apprentice to transition into a full-time member of staff.

Things to consider

The Charity is committed to safeguarding children and young people and therefore adopts a safer recruitment approach through a robust recruitment and selection process. All posts within the Charity are subject to DBS checks, in line with the Rehabilitation of Offenders Act (1974). This role is eligible for a Standard Disclosure DBS check.
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