Digital Marketing Graduate

Employer
Confidential
Location
Peterborough
Salary
20000.00 - 22000.00 GBP Annual
Closing date
27 Oct 2021

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Specialism
Marketing
Sector
Retail
Role Type
Graduate, Other work and training
Yet another superb opportunity for an ambitious Graduate keen to start their career working for our Award winning client. Ideally the candidate will have Graduated with a marketing, social media, advertising, psychology, fashion, media or retail management degree.
Candidates will want to working in a fast paced environment where every day is different, this role is challenging but hugely rewarding. Candidates will benefit from receiving superb training in all areas of a manufacturing business.
Key responsibilities:
* Assisting with Brand Management
* Monitoring the performance of responsible products/brands and the management of ranges in terms of high and low performers
* Assisting with NPD Management
* Maintaining and developing a pipeline of ideas for brand development to improve in market competitiveness. Ideas based on insights on the external environment (consumer, customer or competitor).
* A driver of NPD internally through the business, coordinating multi-functions and activities, including close liaison with buyers, packaging technologist, R&D, suppliers and the customer
* Trend and Innovation Monitoring
* Working closely with the Creative and R&D teams on product concept generation
* Product Costings and ensure COGs in line with company margin criteria
* New Product Development involvement (working with product management / NPD team)
* Risk analysis assessment
* Critical path management
* Packaging and Artwork Management
* Copy writing/artwork co-ordination
* Supplier briefing including components, fragrances and artwork houses
* Product Lifecycle Management: EPOS analysis
* Arranging sample / mock-ups for PR and customer presentations
* Sales and Commercial Support
* Ensuring all new and ongoing product and live lines meet company margin criteria
* Admin/ retailer support with New Line Forms and Promotional Forms
* Brand Marketing
* Developing monthly market calendars, planning themes and initiatives across the portfolio of brands
* Working with press to generate exposure for brands, to achieve set coverage targets via press, and digital
* Content briefs to use on social media platforms for the purpose of brand awareness and growth
* Scouting influencers for all relevant brands - negotiating deals
* Manage campaigns with social media influencers across all key channels
* Analysing paid influencer activity data and reporting on ROI, using data to improve on future influencer strategy
* Creating email newsletters for your relevant brands
* Maintaining Airtable to reflect all brand marketing activity
Successful candidates will need to be within a commutable distance of Peterborough

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