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Digital Marketing Apprentice

Althaus Digital
Derby - DE1 3NT
Salary: From £11,000.00 per year
Closing date
30 Oct 2021

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Advertising, Media & PR, Market Research
Role Type
Start Date
18-24 months
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Digital Marketing Apprentice – (Derby-Based)

The Opportunity…

althaus digital are an alternative training provider who do things differently. Our aim is to unleash the digital leaders of tomorrow by equipping our learners with the powerful combination of technical skills and leadership abilities they need to maximise their growth and realise their potential.

We’re looking for a self-motivated, driven individual with a passion for digital marketing who takes genuine pride in the quality of their work. This is an exciting opportunity to take the first step in your digital marketing career with a ‘digital first’ business with one of the strongest brands in the IT/digital training sector.

The Role…

We have an exciting opportunity to join our dynamic, close-knit team as a Digital Marketing Apprentice working from althaus’ Central-Derby head office. You will aid with the production of high-quality, engaging and eye-catching content for our core audiences of apprentice candidates and prospective employers. Working closely with our business development and talent attraction teams (alongside our external creative and PPC agencies) you will be focused on increasing our digital footprint; driving interest and uptake in our IT & digital training programmes. You will employ a results-driven approach while utilising your creative flair to make a significant contribution in developing and executing our marketing strategy.

The Person…

We appreciate you will likely be at the very beginning of your career in digital marketing, so we’ll be more focused on your passion for learning/development and alignment with our core values rather than pre-existing technical knowledge. That said, we’re still looking for individuals able to demonstrate their passion for digital marketing through pet projects and general awareness of the latest tools/platforms/techniques.

Key Tasks & Accountabilities…

The typical roles and responsibilities will include:

  • Increasing brand awareness
  • Creation of rich video content for both learning and marketing purposes
  • Creation of client and apprentice testimonials (video and written)
  • Driving social media channels and online customer engagement
  • Analysing and interpreting online activity, producing performance reports with actionable insights
  • Supporting talent attraction team with screening those apprenticeship candidates you’ve driven to apply through our website/social media channels
  • Supporting business development team in both marketing research and direct client engagement activity
  • Developing content for althaus website blog and distribution across various digital channels.
  • Research, plan and build content for SEO
  • Create and monitor email marketing campaigns
  • Liaise with external PPC and creative agencies
  • Contribution to development of overall marketing strategy

Essential Qualifications & Knowledge…

  • Grade 4/C GCSE or equivalent in both English and Maths
  • High standards of personal integrity, professional conduct and customer service
  • Willingness and comfortability to engage with internal and external stakeholders at every level

Your Digital Marketing Apprenticeship

Your role within the business will be truly unique, gaining first-hand experience of the althaus Digital Marketing Apprenticeship. You will be supported by your digital marketing skills coach/mentor throughout an 18-month vocational learning programme specifically designed to make you increasingly effective in your role. Covering everything from social marketing to online customer acquisition and digital business strategies, you will also partake in our ‘learners to leaders’ programme, supporting you to develop in areas such as resilience and emotional intelligence as well as the ‘4 C’s’: creativity, collaboration communication and critical thinking.

Job Types: Full-time, Apprenticeship

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