What will the apprentice be doing?
AMarketing Executivewill help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. Managing and maintaining key marketing channels, including digital, offline and social media. Planning and delivering tactical integrated marketing campaigns. Managing the production and distribution of marketing materials.
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix. Assisting in the achievement of brand positioning to agreed guidelines. Organising and attending events such as conferences, seminars, receptions and exhibitions. The Marketing Executive typically reports to a Marketing Manager.
What training will the apprentice take and what qualification will the apprentice get at the end?
Equivalent to higher national certificate (HNC).
What is the expected career progression after this apprenticeship?
This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).
Requirements and prospects
Desired skills and personal qualities
Communication skills, IT skills, Attention to detail, Organisation skills, Customer care skills, Problem solving skills, Presentation skills, Administrative skills, Team working, Creative, Initiative, Non judgemental, Patience, Physical fitness
Other English and Maths (Grade Level 3) Essential
Other English and Maths (Grade Level 2) Desired
Things to consider
A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include: