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Level 4 Sales Executive Apprentice (Sales Associate)

Canford Audio Plc
Crowther Road, Washington, NE38 0BW
£17,500.00 - £18,000.00 annually
Closing date
8 Dec 2021

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Sales / Customer Service
Consulting & Business Services
Role Type
Apprenticeship, Higher
Start Date
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Duties ay include:
  • Understands the sales lifecycle, techniques and processes
  • Understands the principles and ethics of sales, recognising the importance of delivering value to the customer
  • Handling inbound sales calls
  • Processing sales orders via web, inbound telephone calls and email
  • Dealing with customer queries relating to both orders and products, liaising with relevant departments
  • Monitoring open orders using the Status Bar screen on the internal system, Great Plains and ensuring all goods are despatched in a timely manner with customers updated
  • Prioritising work, demonstrating flexibility and ability to work under pressure to progress sales, manage time and workflow
  • Dealing with date change emails, informing customers where necessary
  • Processing pro forma invoices and convert where necessary; chase and void quotes on a regular basis using the Status Bar
  • Generating quotes for custom manufactured items (NSPs)
  • Ensuring that accounts and contacts are correctly entered and updated with Customer Type, Industry Sector and GDPR marketing permissions
  • Keeping the UK Sales Manager fully aware of any potential issues with orders
  • Dealing with invoice queries and completing credit note request form where necessary
  • Identifying any potential sales opportunities and/or areas for growth and forwarding to the proactive /field sales team
  • Building relationships with customers and providing a high level of customer service; maintaining and increasing sales

  • Communicate effectively with Line Manager and all other colleagues
  • Maintain a professional manner, ensuring the excellent customer service reputation at Canford Audio Ltd. is retained
  • Assist with the development of new systems and processes to enhance capability to achieve individual and departmental goals
  • To work within the Company's policies and procedures
  • Willingness to work towards an Apprenticeship qualification
  • Willing to be trained on in-house and external product database to gain a thorough understanding of the portfolio of products available
  • Attend any training to comply with legislation & the development of the department

Health & Safety:
  • All employees must comply with Canford Audio Ltd.'s Health & Safety policy at all times and report any issues or hazards noticed whilst working to their Line Manager
  • Department Managers are responsible for ensuring that all employees have access to all relevant health & safety information and the adherence of the policies and relevant legislation

Equality, Diversity & Inclusion:
  • Canford Audio Ltd. operates an Equal Opportunities policy and are committed to eliminating discrimination. All employees are expected to uphold and exemplify this policy

Data Protection:
  • All information processed within Canford Audio Ltd. is done so within Data Protection Act 2018 & GDPR 2018 guidelines and all employees must work within the relevant legislation

Requirements and prospects

Desired skills

  • Effective written and oral communication skills
  • An ability to work with a range of internal/external people
  • Excellent attention to detail
  • An ability to be proactive and forward thinking
  • An ability to work as part of a team
  • An ability to challenge ways of working, systems and procedures
  • Logical & creative thinking

Personal qualities

  • A positive attitude and committed to learning, personal development
  • A positive approach to customer service
  • Commitment to team and partnership working
  • Thorough and organised approach
  • Ability to work to tight deadlines
  • Proactive, hardworking and enthusiastic

Desired qualifications

GCSE grades A* to C /9-4 including English and mathematics.


Either have or expect to achieve 2 A Levels Grades A-C (or equivalent qualifications) Customer Services, Business Studies or similar subjects.

Future prospects

There are further opportunities for development within the role. We will be looking to develop a suitable candidate on to a Key Account Manager position, which is primarily to proactively maximise sales opportunities wherever possible, with a rapid, first-class service.

Things to consider

The role is computer based, will involve taking and making telephone calls and can be incredibly busy.

Customer service is the most important aspect of this role.
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