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Content & PR Apprentice

6 East Parade, LEEDS, LS1 2AD
£18,525.00 annually
Closing date
14 Dec 2021

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Role Type
Apprenticeship, Higher
Start Date
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You will work closely with the Senior Execs to support on 3-4 accounts across retail, fashion, property, food, and more. We wouldn't expect you to be client-facing at this point, however we're looking for people who are sharp with their communication skills for internal purposes with the view of progressing to client facing responsibilities.

The role is split across Content & PR, and is flexible based on your personal interests, skills and career ambitions but also based on the requirements of the clients.

You will be involved in the following:
  • Creating clear, concise, and insightful briefs for delivery teams to follow
  • Support on written materials for client's websites
  • Creation of engaging copy with the intention of sharing with UK and international media
  • Creation of target lists for our PR content to be seeded out to
  • Pulling insights for content ideas whether for editorial or PR
  • Involvement in brainstorms and generation of ideas for our clients
  • Pitching campaigns and content to UK and international media
  • Uploading content to client CMS'
  • Sourcing image, stats, and material for client's blog content
  • Auditing websites for both Content & PR

Requirements and prospects

Desired skills

  • 0-6 months experience in a Content or PR role - Although this is flexible
  • Basic knowledge of SEO

Personal qualities

You will embody our team vision:
  • We believe in challenging the status quo. In challenging the way our team and clients think about digital content
  • We do this by ensuring that every piece of content we create is measurable against three things: Reach, Engagement and Action. Our content is always enriched by data, created for consumers and promoted with a bespoke multi-platform amplification plan
  • This results in data informed, measurable and action driving intelligent content that performs, every time
  • You'll be passionate and knowledgeable about all things relating to content, marketing and brands. We're looking for people who are keen to leave, love creative campaigns and they're inspired by innovation. Whilst a previous degree or role in media, content, PR, or marketing would be desirable we're looking for people with passion over anything
  • The individual we're looking for as a great understanding of creative campaigns, how to use data and will be part of a team creating projects
  • Characteristics
  • Personable
  • Passionate
  • Proactive
  • Enthusiastic
  • Meticulous
  • Good attentionon the media in the UK and internationally
  • An understanding of PR and marketing

Desired qualifications

5 GCSEs at grades A*-C/9-4 (or equivalent) including maths and English.

A relevant degree (or equivalent) in media, journalism, marketing are preferable but not essential.

Future prospects

Fantastic career and earning potential within a fast growing business and industry. This is like no other opportunity on the market.

Things to consider

What You'll Get From Us:

Time Off:
  • 25 days holiday
  • Four wellbeing days off
  • Your birthday off
  • Two charity days off
  • Christmas closure (not taken from your annual leave)
  • 4.30pm Friday finish

Working Environment:
  • Office equipment
  • Remote working
  • Flexible hours

Health & Wellbeing
  • Unlimited fruit
  • Regular lunch and learn sessions
  • Wellbeing events throughout the year
  • Social club

Dentsu Benefits such as eyecare vouchers, cycle to work, annual season ticket loan, many insurance products and discount on lots of brands.
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