PR & Communications Apprentice

The PR Assistant will be required to work across a variety of accounts, supporting the team in delivering integrated campaigns. This will involve research, writing, planning, social media activity, media relations, measurement, reporting and a host of other activities including video and photography projects.

PR activities:

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:

• Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
• Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign, using social media in a strategic and effective way for companies and brands
• Media liaison - Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
• Deliver PR campaigns - Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
• Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
• Presentation - Planning, structuring and delivering presentations internally and externally
• Research and data analysis - Conducting research for the team and/or clients and reporting key details
• Events - Planning, organising and co-coordinating events, meeting the objectives of the brief
• Budgets - taking charge of small finance processes related to PR campaigns

Workload management:

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities:

• Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
• Diary management - Ensuring email/online diaries are kept up to date
• Meetings - Arranging internal and external meetings, ensuring rooms are suitable and attendees' needs are catered for
• Career development - Taking responsibility for personal learning and professional development

Working with people:

The PR apprentice will also be required to demonstrate the following in their ability to work with people:

• Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
• Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
• Team building - Working with teams to achieve goals and promote a motivated work environment

Quality standards:

• Follow company and training provider procedures at all times
• Produce high quality work with attention to detail
• Maintain a positive company and personal image
• You may be required to work flexible hours to meet the needs of clients

Requirements and prospects

Desired skills

• Excellent written and verbal communication skills
• Effective communicator at all levels
• Skilled in Microsoft Office packages and experienced in social media

Personal qualities

• Creative
• Flexible and willing to learn
• Motivated and committed
• Strong attention to detail
• Organised and able to manage own time
• A 'self-starter' - someone who will use their initiative, be energetic and make the most of the opportunity

Desired qualifications

• GCSEs at grades A*-C/9-4(or equivalent) in English Language and maths
• 3 A Levels (or equivalent) is preferred
• Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees (or equivalent)

Future prospects

• The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within Liberty PR may be available on completion

Things to consider

Company benefits include:

• Company pension
• 25 days' holiday
• Flexible working opportunities (one day per week WFH for apprentice)