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PR Apprentice

Wild PR
Heritage Exchange Tower Offices, Plover Road, Huddersfield, HD3 3HR
£10,000.00 annually
Closing date
27 Jan 2022

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Role Type
Apprenticeship, Higher
Start Date
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What will the apprentice be doing?

The type of activity you can expect to be involved in day to day includes; campaign ideation and brainstorming, researching and engaging with key media contacts to outreach press releases, writing creative written content for a range of platforms, developing reports and analysing results and much more.

Key responsibilities

- Audience, data and topic research
- Compiling media lists
- News and competitor monitoring
- Outreach to press - including picking up the phone and speaking with the media
- Building relationships with journalists and the media in a range of industries
- Working to improve SEO performance and deliver regular high-quality backlinks by creating digital PR and outreach campaigns
- Maintaining active social media profiles
- Completing performance reports (PR and social media)

What training will the apprentice take and what qualification will the apprentice get at the end?

We will support you through a Level 4 Higher Apprenticeship (equivalent qualification to a Foundation degree) in Public Relations with the PRCA, which is the. You will be employed on an 18-month fixed-term contract, with the opportunity to turn into a permanent role.

Currently, training is being undertaken remotely. Learning is usually one day per week but might be staggered across the week to allow for online training sessions.

What is the expected career progression after this apprenticeship?

We anticipate that our apprentices will achieve promotions during the course of the apprenticeship as evidenced by previous successful apprenticeships. Following the completion of your apprenticeship, we aim to retain you in your role to progress your PR career.

There may also be the opportunity to focus on industry niches such as Digital PR. As a business, we are open to supporting our employees to develop into roles they aspire to.

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Problem solving skills, Presentation skills, Administrative skills, Analytical skills, Team working, Creative, Initiative


GCSE or equivalent English (Grade 1 - 5) Essential
A Level or equivalent Business (Grade A - C) Desired
A Level or equivalent English (Grade A - C) Desired

Things to consider

Start date is negotiable. You will be based in the office full-time at the start of the apprenticeship. Ability to write for a variety of media will be a crucial part of day to day activity, therefore a strong passion for the written word is required. Writing content for a variety of media including social media, press releases, blogs etc.
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