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PR & Communications Apprentice

Employer
Liberty PR Ltd
Location
39, The Point, Market Harborough, LE16 7QU
Salary
£15,000.00 - £17,000.00 annually
Closing date
27 Jan 2022

View more

Specialism
Other
Sector
Unspecified
Role Type
Apprenticeship, Higher
Start Date
January
Duration
Permanent
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The PR Assistant will be required to work across a variety of accounts, supporting the team in delivering integrated campaigns. This will involve research, writing, planning, social media activity, media relations, measurement, reporting and a host of other activities including video and photography projects.

PR activities:

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:
  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign, using social media in a strategic and effective way for companies and brands
  • Media liaison - Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns - Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation - Planning, structuring and delivering presentations internally and externally
  • Research and data analysis - Conducting research for the team and/or clients and reporting key details
  • Events - Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Budgets - taking charge of small finance processes related to PR campaigns

Workload management:

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities:
  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management - Ensuring email/online diaries are kept up to date
  • Meetings - Arranging internal and external meetings, ensuring rooms are suitable and attendees' needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people:

The PR apprentice will also be required to demonstrate the following in their ability to work with people:
  • Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment

Quality standards:
  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients


Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media


Personal qualities

  • Creative
  • Flexible and willing to learn
  • Motivated and committed
  • Strong attention to detail
  • Organised and able to manage own time
  • A 'self-starter' - someone who will use their initiative, be energetic and make the most of the opportunity


Desired qualifications

  • GCSEs at grades A*-C/9-4(or equivalent) in English Language and maths
  • 3 A Levels (or equivalent) is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees (or equivalent)


Future prospects

  • The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within Liberty PR may be available on completion


Things to consider

Company benefits include:
  • Company pension
  • 25 days' holiday
  • Flexible working opportunities (one day per week WFH for apprentice)
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