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PR & Communications Apprentice

Liz Lean Public Relations Ltd
4a, Banks Road, Poole, BH13 7QB
£14,700.00 - £17,850.00 annually
Closing date
28 May 2022

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Role Type
Apprenticeship, Higher
Start Date
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As a non-sector specific agency, working at Liz Lean PR means that no two days are the same - and our work is as diverse as our client list, encompassing reputation management, stakeholder relations, mergers & acquisitions communications, and crisis communications.

High levels of empathy, an appreciation of wellness in the workplace, and pride in the quality of your work are all qualities which will suit our team culture.

We believe that a great team culture is at the heart of our success. Our unparalleled beachside office location in Sandbanks has to be one of the best places to work in Dorset - and with multiple benefits such as lunchtime paddle boarding, office dog, wellness practices, regular fun team activities, and flexible working (after qualifying period), there's no better place to start your PR & Communications journey.

PR activities.

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:
  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison - Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns - Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns - Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation - Planning, structuring and delivering presentations internally and externally
  • Research & data analysis - Conducting research for the team and/or clients and reporting key details; preparing evaluation reports for clients on a timely basis
  • Events - Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Budgets - taking charge of small finance processes related to PR campaigns

Workload management.

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities:
  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management - Ensuring email/online diaries are kept up to date
  • Meetings - Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people.

The PR apprentice will also be required to demonstrate the following in their ability to work with people:
  • Professional relationships - Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment
  • Networking - Building a professional network of other PR professionals whilst maintaining a professional image

Quality standards:
  • Produce high quality work with excellent attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and good time management - you can juggle different activities, understanding what needs to be prioritised, and will flag if deadlines won't be met
  • Diligent - you consistently ensure that you review your pieces of work and pay strong attention to detail even when things are busy
  • Complementary skills in related creative areas a bonus - such as graphic design, websites, emerging tech

Personal qualities

  • Genuine interest in public relations, communications or marketing
  • Motivated and committed
  • Flexible and willing to learn
  • A proactive 'self-starter' - someone who takes the initiative to volunteer for tasks, is energetic in making the most of the opportunity, and offers ideas at meetings
  • Creative and unafraid to challenge the status quo
  • A strong interest in current affairs

Desired qualifications

  • GCSE Grades 9-4 (A*- C) or equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees

Future prospects

The potential career path of a successful applicant will form part of discussions during theapprenticeship - future employment opportunities within Liz Lean PR may be available on completion.

Things to consider

Staff Benefits:
  • Hybrid working
  • Subsidised Parking
  • Superb beachside location, with paddleboards for your use
  • Office dog for fur therapy
  • Wellness Programmes
  • Company Pension
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